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Travel Agencies And Tourist Guides Adapting To Crisis: The Portuguese Case, Ilídia C. G. Carvalho
Travel Agencies And Tourist Guides Adapting To Crisis: The Portuguese Case, Ilídia C. G. Carvalho
International Journal of Tour Guiding Research
Tourism is constantly changing and new paradigms arise. Most recently, travel agencies and tourist guides have been facing difficulties and have had to quickly adapt themselves to be able to keep a position in the tourism market. COVID-19 brought major changes to travel and experience in destinations and it certainly increased the use of technology, which has totally changed communication systems and relationships in tourism. For this paper, interviews with Portuguese travel agents and tourist guides were carried out and were later analysed allowing the author to gain insights into the current situation regarding these two stakeholders, which were previously …
Portuguese Tourist Guides And The Digital Age, Ilidia Carvalho
Portuguese Tourist Guides And The Digital Age, Ilidia Carvalho
International Journal of Tour Guiding Research
The experts of tourist information, namely, the tourist guides, are a highly qualified professional class and in continuous training. Many of these professionals seem to have certain limitations in terms of using new technologies, since many of those, working today, were not born in the digital age. They have been obliged to accept these technologies and sometimes tend to look at these new ways of communicating in a sceptical way, mainly because they do not properly know how to use them. These professionals are constantly facing the need to learn how to use these new tools, which have become essential …