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Travel Agencies And Tourist Guides Adapting To Crisis: The Portuguese Case, Ilídia C. G. Carvalho
Travel Agencies And Tourist Guides Adapting To Crisis: The Portuguese Case, Ilídia C. G. Carvalho
International Journal of Tour Guiding Research
Tourism is constantly changing and new paradigms arise. Most recently, travel agencies and tourist guides have been facing difficulties and have had to quickly adapt themselves to be able to keep a position in the tourism market. COVID-19 brought major changes to travel and experience in destinations and it certainly increased the use of technology, which has totally changed communication systems and relationships in tourism. For this paper, interviews with Portuguese travel agents and tourist guides were carried out and were later analysed allowing the author to gain insights into the current situation regarding these two stakeholders, which were previously …