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Full-Text Articles in Tourism

Wild Animal Content Monetization On Youtube: A Literature Study, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri, Raden Muhammad Rafi Tata Samudra, Fildza Astri Yuliafni Dec 2022

Wild Animal Content Monetization On Youtube: A Literature Study, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri, Raden Muhammad Rafi Tata Samudra, Fildza Astri Yuliafni

Journal of Indonesian Tourism and Policy Studies

Today's social media is used for various needs. Its nature is easily accessible and can penetrate space and time, making social media the main platform for sharing information or even selling products. Along with the massive use of social media, currently, users can not only use social media as an information-sharing platform but can also monetize their accounts through a variety of content that is presented. In recent years, the world of social media, especially YouTube, has been quite busy with content owned by monetized wildlife by public figures and celebrities. Wild animals are defined as animals or animals that …


Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini Jun 2021

Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini

Journal of Indonesian Tourism and Policy Studies

This paper discusses how the Setu Babakan Betawi Cultural Village in marketing tourist attractions through social media. This research uses qualitative research supported by quantitative data. The data collection techniques in this final project are observation, interviews, literature study, and questionnaire. The results of this study suggest that Setu Babakan Betawi Cultural Village Activities Unit to further improve marketing especially through social media, multiply activities that are inviting many visitors, overcome negative responses that still exist in the community regarding Setu Babakan Betawi Cultural Village, and improve hospitality and conduct training for tour guides which will be provided in the …


The Role Of Social Media In The Marketing Strategy In The Hotel Indonesia Group, Rifa Annisa, Anisatul Auliya Jun 2020

The Role Of Social Media In The Marketing Strategy In The Hotel Indonesia Group, Rifa Annisa, Anisatul Auliya

Journal of Indonesian Tourism and Policy Studies

This research aims to find out the role of social media such as Instgaram, Facebook and Website in implementing marketing strategies at Hotel Indonesia Group. Social Media is very helpful for Hotel Indonesia Group to promote therir product, because with social media Hotel Indonesia Group can attract social media users to stay at hotels under the Hotel Indonesia Group. The research method was qualitative methods. All the datas collection technique was carried out by interview and direct observation in the research object. This research was conducted from February 2020 to April 2020. The results of this study that the most …