Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Tourism
The Influence Of Tourism And Amenities On Place Attachment And Entrepreneurship In Remote Communities: A Case Study Of Tofino, Bc, Sreya Kumar, Nicole L. Vaugeois
The Influence Of Tourism And Amenities On Place Attachment And Entrepreneurship In Remote Communities: A Case Study Of Tofino, Bc, Sreya Kumar, Nicole L. Vaugeois
TTRA Canada 2018 Conference
This study was undertaken to provide a better understanding new migrant entrepreneurs and what attracts them to rural and remote communities. Conducted as a case study in Tofino, the study was done using mixed methods including content analysis of place based promotional tools and semi-structured interviews with a sample of new migrant entrepreneurs who had moved to the community within the past 15 years . The study found that although there were no specific place promotion efforts directed at attracting entrepreneurs, businesses were often established as an indirect outcome of promotional efforts aimed at attracting tourists via destination marketing organizations. …