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Full-Text Articles in Tourism
Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Demographic, Behavioral And Perceptual Comparisons Of U.S Visitor Experience With Group Package Tours And Free Independent Travel To China, Mark A. Bonn, Howook "Sean" Chang, Jerome Agrusta, H. Leslie Furr, Woo Gon Kim
Hospitality Review
U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT …
Perspectives On Timeshare Ownership: An Exploratory Study Of Markets In China, Kai-Li Chi
Perspectives On Timeshare Ownership: An Exploratory Study Of Markets In China, Kai-Li Chi
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study aims to explore the attitudes of prospective customers in China about timeshares, and to identify potential marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends to provide valuable information about the consumer potential for the timeshare industry in China. The findings indicate that consumer acceptance of timeshares in China is high. Six socio-demographic variables were identified as keys in predicting those with statistically significant likelihood of purchasing a timeshare within the next three years: age, occupation, marital status, annual household income, vacation frequency, and attendance at a previous …