Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- COVID-19 (2)
- Tourism (2)
- Adventure tourism (1)
- Career planning (1)
- Crisis management (1)
-
- Culinary culture (1)
- Cultural heritage (1)
- Cultural tourism (1)
- Culture (1)
- Denizli (1)
- Food (1)
- Food and beverage (1)
- Gastronomy (1)
- Green awareness (1)
- Green brand equity (1)
- Green image (1)
- Gökçeada (1)
- Health tourism (1)
- Hotel performance (1)
- Literary tourism (1)
- Local food (1)
- Medical tourism (1)
- Menu (1)
- Migration (1)
- Organizational change (1)
- Organizational commitment (1)
- Pandemic (1)
- Protected designation of origin (1)
- Protected geographically indications (1)
- SWOT Analysis (1)
Articles 1 - 10 of 10
Full-Text Articles in Tourism
Tourism-Oncology: More Than A Treatment, Ozge Buyuk, Gulsah Akkus
Tourism-Oncology: More Than A Treatment, Ozge Buyuk, Gulsah Akkus
University of South Florida (USF) M3 Publishing
Medical tourism is a growing global niche market all over the world. In this study, which intends to assess the status of "tourism-oncology," texts obtained longitudinally from digital and social media were analyzed for content. Tourism-oncology has evolved as an economic activity within the context of medical tourism in Turkey. The research revealed that (i) oncology was among the top five, (ii) lung cancer was the cancer type that results in the most travel, (iii) the user profiles shared on social media were mostly those of travel agencies and health-consulting businesses, (iv) Istanbul, Antalya, Ankara, Izmir, and Mugla were the …
Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato
Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato
University of South Florida (USF) M3 Publishing
In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …
The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor
The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor
University of South Florida (USF) M3 Publishing
This study seeks to validate previous reports by demonstrating a connection between broad consumer views of green brand equity and environmental awareness and positive green brand image perceptions of luxury tourism. The purpose of this study is to clarify the mediating role of green image and green awareness in the relationship between green brand equity and luxury hotel performance. The result of this article is to verify the positive relationships between green brand equity and its two drivers – green brand image, green awareness which help to achieve hotel performance for luxury brands.
The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba
The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba
University of South Florida (USF) M3 Publishing
The tourism industry has been exposed to different crisis situations, which reveal tourism's vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects …
Characteristic Of Turkey Registered Geographical Indications (Gi) Of Food And Agricultural Products In Regions, Nihan Akdemir, Aykut Simsek
Characteristic Of Turkey Registered Geographical Indications (Gi) Of Food And Agricultural Products In Regions, Nihan Akdemir, Aykut Simsek
University of South Florida (USF) M3 Publishing
Geographically Indications (GI) is as a niche market for countries, creates value-added and has a strong link with origin and cultural heritage. The aim of this study is to examine registered GI products that can be considered as gastronomically in Turkey in terms of regions and product groups determined by the Turkish Patent and Trademark Office. For this purpose, the Turkish Patent and Trademark Office Geographical Indications Portal (www.ci.turkpatent.gov.tr) was examined in depth, based on the descriptive scanning model. As a result of the examinations, it has been seen that Turkey has 825 registered GI of food and agricultural. It …
Effect Of Covid-19 Pandemic On Career Planning: A Study On University Students In Tourism Department, Mehmet Polat
Effect Of Covid-19 Pandemic On Career Planning: A Study On University Students In Tourism Department, Mehmet Polat
University of South Florida (USF) M3 Publishing
The COVID-19 pandemic has adversely affected many sectors, including the tourism sector. In this process, many tourism sector employees lost their jobs. Employees who lost their jobs did not return by turning to different sectors. This situation has revealed the lack of qualified personnel in the tourism sector. This study focuses on universities that provide qualified personnel to the tourism sector. The aim is to explore how the career plans of students who receive tourism education are affected after the COVID-19 outbreak. The research was carried out through an online survey in December 2021. The results of the study show …
The Role Of Women In Migration And Urbanization-Culinary Culture Interaction, Gozde Yilmaz, Selda Uca, Emrah Ozkul
The Role Of Women In Migration And Urbanization-Culinary Culture Interaction, Gozde Yilmaz, Selda Uca, Emrah Ozkul
University of South Florida (USF) M3 Publishing
The kitchen is one of the most important components reflecting the culture of a society. Individuals and communities have first fronted to getting know culinary cultures in order to adapt to new places of life due to migration. Women have been seen as an important factor in ensuring the interaction and continuity of culinary cultures. In this study, how can women have a role on culinary culture in the interaction of migration and urbanization- culinary culture based on the question of migration and culture in this context, it is aimed to evaluate the research conducted on culinary culture and women …
A Study To Determine Gokceada's Adventure Tourism Potential, Berrin Yilmaz, Haci M. Yildirim
A Study To Determine Gokceada's Adventure Tourism Potential, Berrin Yilmaz, Haci M. Yildirim
University of South Florida (USF) M3 Publishing
Adventure tourism is one of the special interest tourism types that have developed with the changes in people's wishes and tourism understanding. In adventure tourism, people get away from routine and visit destinations where they can perform different activities, such as adventure, risk, adrenaline, and courage. Adventure tourism activities are defined as soft and hard according to the level of risk they contain, and as air, land, water, and mixed-based activities according to the place where they organized. Gökçeada, which is the largest island of Turkey and known as a cittaslow, has a wide adventure tourism potential with its winds, …
Local Food In The Menus: The Case Of Denizli, Sule Demirbas, Serkan Bertan
Local Food In The Menus: The Case Of Denizli, Sule Demirbas, Serkan Bertan
University of South Florida (USF) M3 Publishing
Local cuisine is an important element in the destination selection of tourists. In this study, the place of local dishes in the menus of restaurant businesses was examined. Semi-structured interviews were conducted with hotel and restaurant business managers and chefs in Denizli. As a result of this study, it is seen that businesses partially include local dishes in their menus, and businesses take into account profitability, price, value and customers' taste while determining their menus. It has been determined that customers prefer familiar dishes more, they tend to other dishes instead of local dishes due to the fast à la …
The Effect Of Organizational Change On Organizational Commitment, Ali Sukru Cetinkaya, Shafiq Habibi
The Effect Of Organizational Change On Organizational Commitment, Ali Sukru Cetinkaya, Shafiq Habibi
University of South Florida (USF) M3 Publishing
Change is an ongoing process of renewing the structures, directions, and capabilities of the organizations to adapt to the variable needs of customers, employees, and the marketplace. Thus, organization needs to change in order to stay in the market. Change process will be smoothed by employee’s commitment. There is a strong need to examine the effects of organizational change on organizational commitment. In this quantitative research, survey technique was used as a data collection tool. It employs the scale developed by Meyer and Allen (2004) for organizational commitment. Items used for organizational change have been adapted from scales created by …