Tourism Commons^™

An American's Paris: Tourism And The American Consumer, 1947-1961, Margaret Nervig

Dissertations and Theses @ UNI

In 1947, a group of twenty-two Iowa farmers traveled to Europe for a month-long trip around the continent’s top destinations. Their primary mission, as outlined in Life Magazine, was to investigate European farming practices, particularly agricultural methods and food needs in the postwar period. The article included photos of the Iowans visiting French farms and speaking with farmers, but it also included a full-page photo of the group at a Parisian nightclub, complete with scantily clad women. Despite their agriculturally-based intentions, these Midwestern farmers could not resist a taste of Parisian culture.

This type of imagery is only one example …