Sociology of Culture Commons^™

Global Flows And The Globalization Of Nothing: Synthesizing The Incongruous, Elliott H. Valentine

Black & Gold

Increasingly pertinent in contemporary society, globalization is a force that promises to change the way people interact with others in almost all aspects of life. As scholars attempt to theorize about such situations, disparate perspectives about the dynamics and possibilities of globalization arise. In order to develop a more comprehensive theory of globalization, this piece engages the theory of global flows and the five “-scapes” as presented in Arjun Appadurai’s Modernity at Large (1996), as well as George Ritzer’s conception of the globalization of nothing as presented in The Globalization of Nothing 2 (2007). A rich synthesis of these two …