Sociology of Culture Commons^™

Turning Movements Into Markets: How Corporations Co-Opt Cultural Values For Profit, Anthony J. Capote

Dissertations, Theses, and Capstone Projects

In this dissertation, I explore how corporations engage in values-based marketing in the 21^st Century. It is hardly a new phenomenon for corporate advertising to co-opt popular cultural values and trends. With the rise of platform capitalism — under which digital platforms generate wealth by cultivating our online data and resell it to advertisers — as well as the political and social context of the Trump Administration, however, major corporations have entered a new phase in the marketing framework that aims to attract consumers based specifically on their cultural and political values. Using a mixed methods approach I explore …

Building The Fat Girl Table: Excavating Cultural Memory Of Queer Fat Activism In The ‘90s, Rose Gelfand

Scripps Senior Theses

When we recount the histories of social movements, there is a tendency to imagine either a steady, linear march towards progress or a slow descent from radical ideas into complacency. The feminist movement gets painted in waves, progressing from white to intersectional, while in the LGBTQ+ rights movement the contrast of the Stonewall Riots & ACT UP with late 2010s focus on gay marriage and the corporatization of Pride is understood as a watering down and betrayal of the movement’s origins. Cultural memory is a constant process of construction and revision, and of course the truth of movements’ trajectories are …

Restoring Solidarity: "Accountability" In Radical Leftist Subcultures, Sarah M. Hanks

Dissertations, Theses, and Capstone Projects

In radical left activist subcultures, ‘accountability processes’ are a form of DIY transformative justice dealing with abuse and sexual assault, focusing on the needs of the ‘survivor’ and transformation of the ‘perpetrator.’ Within activism identifying abuse is particularly difficult because it means acknowledging abuse by a person considered politically virtuous. The specifics of a process are situational and provisional. The overwhelming pattern is male identified people abusing female identified, gender non-binary, and transgender people. My research examines why activists are developing processes to address problems and whether or not they are successful.

Within the subculture, the topic is important enough …

A Parade Of Identities: Negotiation Of Ethnic Identities In Three New York City Cultural Parades, Julia M. Herrera-Moreno

Dissertations, Theses, and Capstone Projects

“A Parade of Identities” is a digital project that applies social theories of international migration, psychology and cultural anthropology to ethnographic visual data in order to analyze ethnic identity and urban space appropriation found in three of New York City’s cultural parades. The project traces and analyzes the historical meaning and emerging directions in terms of ethnic identity construction, of NYC immigrant parades through the use of the author’s photography and video collections (2012-2018) of St. Patrick’s Day, Columbus Day and Chinese New Year parades, in association with a website and blog via digital humanities’ platform. Additionally, by activating the …

The Pulpit And The People: Mobilizing Evangelical Identity, Tim Moser

Electronic Theses and Dissertations

Using ten sermons from five prominent and politically active evangelical megachurch pastors taken from the 2016 presidential campaign season, this case study utilizes frame analysis to understand the political relevance of modern evangelical sermonizing. An inductive frame analysis allows the concept of a collective action frame to be observed as a process and for patterns to emerge from the source text. Within these sermons, ministers offer self-identifying evangelicals a vocabulary with which to understand and describe their own identity. In this context, the Bible is a powerful cultural symbol that represents an allegiance to traditions that are framed as the …

For You Will Not Abandon My Soul: Co-Optation, Deradicalization And Renormalization Of The Black Radical, Jalia Lashay Joseph

Undergraduate Honors Theses

This thesis focuses on the exploration of state-sanctioned violence against Black radicals and radical Black organizations and the essentialism of cooptation, deradicalization and renormalization as a fundamental part of white racism. The thesis further explores the ways in which Black radicals and Black social movement organizations from the height of the Black civil rights movement (1964-1969) were de-radicalized and stripped of their intellectual and social property by the effects of power exhibited by the state. Concurrently, I also argue that these same radicals and organizations would later have many of their “radical” practices, culturally co-opted / appropriated by the white …

Movements, Music, And Meaning: A Comparative Analysis Of Cultural Narratives In Vietnam Era And Post-9/11 Anti-War Music, Jonathan Nathaniel Redman

Graduate Theses and Dissertations

This thesis examines the presence of widely circulating cultural narratives in the lyrics of approximately eighty anti-war songs from the Vietnam and post-9/11 eras. Unlike prior movements and music research, this thesis privileges culture over movements and views movements as cultural antennae both picking up on trends and cultural narratives, and broadcasting their own altered cultural meanings back into the “cultural airways.” It sees music as a cultural medium which acquires cultural meanings from its surroundings, alters those meanings, synthesizes new ones, and perpetuates old ones. Drawing on comparative and narrative analysis approaches informed by grounded theory techniques, this thesis …

Neiman Marcus Chicken Coops: Exploring Class And Identity Through Backyard Chicken Keeping And The Contemporary Food Movement, Traci D. Joseph

Masters Theses

This paper is a case study of a proposed backyard chicken ordinance for Grand Rapids, Michigan. The study is viewed in light of social movement theory, specifically new social movement theory, to determine if events surrounding and leading up to the debate can be labeled as a social movement. A key finding is a culture of consumption as a common thread throughout the debate. The poultry industry pushed for continued consumption of its products with an agenda of fear regarding disease and improper handling. Proponents countered with a discussion on an ethic of care for the birds. Ultimately, this rejection …