Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Sociology of Culture
Exploring Customer Contexts: How A Communitarian Business Model Enables Meaningful Customer Relationships, Deirdre Duffy
Exploring Customer Contexts: How A Communitarian Business Model Enables Meaningful Customer Relationships, Deirdre Duffy
Conference papers
Broadly this study explores the individual’s constructions of identity as situated within historically and locally particular cultural practices. Following this approach facilitates a better understanding of how consumers negotiate the world around them. In turn this provides marketers with valuable insights that better equip them to engage with their customers. The subject matter is the male consumer engaging in bodywork practices to construct a desired body type. The subjects are situated within two discursive regimes: practices of self-presentation and national sport. Moreover, looking across these contexts reveals situational differences that contribute further to managerial decision-making, helping build stronger customer relationships.
Boy Cultures And The Performance Of Teenage Masculinities, Cliona Barnes
Boy Cultures And The Performance Of Teenage Masculinities, Cliona Barnes
Doctoral
This thesis is a response to negative media and public portrayals of young white working class men in Ireland It is prompted by the emergence into the public sphere of the Department of Education and Science’s Exploring Masculinities programme, a curriculum initiative designed to counter perceived problematic elements of youthful masculinity. This programme initiated a debate in the Irish media on men and boys, and gave a particular Irish dimension to the international focus on issues and questions about masculinity, social class and youth culture. My research seeks to uncover what lies behind increasingly negative and intransigent portrayals of young …