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Full-Text Articles in Sociology of Culture

The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz Jun 2019

The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz

Honors Projects

The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …


Nationalism And Attitudes Towards Immigration: A Comparison On Ethnic And Civic Nationalism And The Impact On Attitudes Towards Immigrants., Maryta L. Kaber Lewis Feb 2019

Nationalism And Attitudes Towards Immigration: A Comparison On Ethnic And Civic Nationalism And The Impact On Attitudes Towards Immigrants., Maryta L. Kaber Lewis

Honors Projects

Immigration has been an important topic throughout America’s history. Studies have linked nationalism to attitudes towards immigrants, and literature has repeatedly distinguished different types of nationalism. This study looks at measures of two different types of nationalism (civic and ethnic nationalism) and tests the measures on the impact of attitudes towards immigrants. It was predicted civic and ethnic nationalism would both be predictive of negative attitudes towards immigrants, but that measures of ethnic nationalism would have greater predictive value than measures of civic nationalism. Data was used from the 2014 General Social Survey, with analysis being run using SPSS. Findings …