Sociology of Culture Commons^™

Watching “Insidious” – On The Social Construction Of Fear, Charlotte D. Renda

The Qualitative Report

As mass media are an integral part of our everyday lives, their role in constituting emotions and feeling rules receives heightened attention. However, content analyses and psychoanalytical/reaction analyses focus on a film-viewer-relation that does not consider the group character of media consumption. This article deals with the question of how fear is socially constructed and interactively negotiated by taking an ethnomethodological look at videos that teenagers have taken of themselves while watching the horror movie Insidious. It puts forward two inter-related forms of ambiguity: the ambiguity of what emotions are appropriate, that is, the ways in which feeling rules are …