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Full-Text Articles in Sociology of Culture
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
Markets, Globalization & Development Review
Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …
Globalization And The Unending Frontier: An Overview, Olutayo C. Adesina
Globalization And The Unending Frontier: An Overview, Olutayo C. Adesina
Journal of Global Initiatives: Policy, Pedagogy, Perspective
The decisive events and the determining forces unleashed by globalization hold on the one hand, the potential for expanding the scope of political, social and economic processes, and on the other, erode people's connection to the way they live, the people they live with and the places they live in. They also intensify alienation and disengagement. The essays, themes, arguments and macro-level analysis in this volume try to make sense of the dynamics of globalization. They survey the potentials of the phenomenon and forces of globalization, and the capacity of these highly disruptive and contentious change processes to direct, affect …