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Putting The Meat In Meat-Less?: A Critical Discourse Analysis Of Corporate Marketing Of Plant-Based Products, Samantha A. Mcintyre Aug 2022

Putting The Meat In Meat-Less?: A Critical Discourse Analysis Of Corporate Marketing Of Plant-Based Products, Samantha A. Mcintyre

Masters Theses

The plant-based industry has sustained rapid growth within recent years due to awareness surrounding environmental harms. Due to the rise in profitability of plant-based products in the consumer market, multiple corporations have either acquired or created plant-based brands. The corporations that have done so (Tyson, Smithfield, Kellogg’s, Nestlé, and Conagra Foods) are the subjects of study for this project. These major corporations are also part of the industrial animal agriculture system, and garner profit from meat and dairy businesses. This study explores the way the marketing is embedded in ideologies of Western capitalism and patriarchy. I use critical discourse analysis …


“And They Wrote It All Down As The Progress Of Man”: Relationships Between Environment, Extractive Industries, And Appalachian Agency, Emma V. Kelly May 2022

“And They Wrote It All Down As The Progress Of Man”: Relationships Between Environment, Extractive Industries, And Appalachian Agency, Emma V. Kelly

Masters Theses

The landscape of Central Appalachia has shaped and been shaped by its residents for thousands of years. The advent of industrialized extractive industries greatly shifted the nature and the extent of these processes, with capitalistic domination being asserted over the environment. While this shift towards industrialization was a widespread phenomenon, it undertook a unique trajectory within Appalachia, a region which occupies a distinct position within the national perspective. Although geographically established by the Appalachian Regional Commission, Appalachia is more than a politically defined set of counties: It is an incredibly diverse sociocultural region that exists on varying planes of marginalization …