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Cultural Tourism In Mjini Ole, Pemba: A Case Study In Its Establishment And Marketing, Peter Rashid Clabby

Independent Study Project (ISP) Collection

The purpose of this study was to attempt to better outfit the Kidike Pemba Flying Fox Ecotourism Center of Pemba Island, Zanzibar, in order to increase its appeal to a wider audience of tourists and to benefit the surrounding community of Mjini Ole. This goal was specifically carried out by establishing and marketing cultural tourism under the Kidike brand. In Kidike’s initial condition, guests were able to see the roost site of this endemic giant fruit bat – the Pemba Flying Fox – and continue on to see historical ruins and a mangrove forest, but the presentation and experience as …