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Producing "Fabulous": Commodification And Ethnicity In Hair Braiding Salons, Sylviane Ngandu-Kalenga Greensword

LSU Doctoral Dissertations

Black women wearing fabulous braids are a striking feature of the Afro-diasporic cultural landscape. However, the braiders and salon owners who enable this aesthetic engineering are seldom acknowledged. This dissertation investigates the experience and role of Caribbean and West and Central African women in the hair braiding industry, a rapidly growing business in the U.S. I address the complexity of these women’s multiple social roles and the multiple consciousness (King, 1988) associated with their demographic characteristics (color, ethnicity, gender, nationality, and immigrant status). The commonalities between the braiders and their mostly African American customers contrast vividly with their perception of …