Civic and Community Engagement Commons^™

Emphasizing The Importance Of Long-Term Marketing Strategies For Nonprofits Utilizing Social Media, William Baumert

Journal of Nonprofit Innovation

In order for nonprofit organizations to tackle complex societal issues, support from public or private sectors is generally required. Marketing to these sectors through social media channels is highly beneficial due to the inexpensive and adaptable nature of the platforms, however creating and deploying an effective marketing campaign through these mediums can be challenging. This piece will aim to emphasize important points for nonprofits to consider when creating long-term marketing strategies revolving around social media.

Nonprofit Megaphone – Helping Nonprofits With Google Ads, Jenna Ross Director

Journal of Nonprofit Innovation

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Although the program has been available for over a decade, research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes.

Later (Later.Com) – Tool To Help With Social Media Posting, Griffin Davis

Journal of Nonprofit Innovation

As advertised: Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks — so you can save time and grow your business.

Promo (Promo.Com) – Video And Ad Creation Tool, Naomi Anna Lao

Journal of Nonprofit Innovation

As advertised: Bring any idea to life in minutes - by yourself. Easily create compelling video ads, social media videos, product videos, explainer videos and more. The perfect solution for giving your brand a voice at scale.

Canva (Canva.Com) – Tool To Design Online Social Media Posts, Naomi Anna Lao

Journal of Nonprofit Innovation

Canva is a free graphic design platform for registered nonprofits, that is beginner-friendly and time-efficient. At first glance, Canva’s immense variety of tools and resources all on one platform is intimidating however they make it easy to create unique, trending, and compelling content for all purposes.

Nonprofit Spotlight: Meals In The Meantime

Journal of Nonprofit Innovation

Mission

Our mission is filling the food gap with nourishment and dignity.

Nonprofit Spotlight: Sharetix Foundation

Journal of Nonprofit Innovation

Mission

Sharetix creates opportunities where they don’t exist by providing free tickets for charitable organizations working directly with at-risk communities to help create access, equity, and belonging.