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Full-Text Articles in Civic and Community Engagement

The Process To Political Mobilization In Five College Capitalism: Forms Of Antiracism, Personal Reflection And Community-Building, Caitlin B. Homrich Mar 2017

The Process To Political Mobilization In Five College Capitalism: Forms Of Antiracism, Personal Reflection And Community-Building, Caitlin B. Homrich

Masters Theses

The town of Amherst, Massachusetts is home to the flagship campus of the University of Massachusetts, Amherst College, and Hampshire College, institutions that have greatly influenced the town’s prolific history of political activism as well as the high educational attainment and economic status of the majority of its residents. Often hailed as a liberal utopia, research on the political mobilization occurring in this town provides insight into the process and limitations of ally politics: when most of the residents of Amherst are White, how do they engage in racial justice activism? When most of the residents are wealthy and/or highly …


Discourses Of "Cruelty-Free" Consumerism: Peta, The Vegan Society And Examples Of Contemporary Activism, Andrea Springirth Sep 2016

Discourses Of "Cruelty-Free" Consumerism: Peta, The Vegan Society And Examples Of Contemporary Activism, Andrea Springirth

Dissertations, Theses, and Capstone Projects

This paper draws upon the principles of critical discourse analysis in order to examine the production of capitalist and consumerist discourses within contemporary nonhuman animal rights activism. The analysis presents evidence to suggest that the discourses being produced via the websites of People for the Ethical Treatment of Animals (PETA) and The Vegan Society are consistently being constructed through market-centric ideologies that treat activists mainly as middle-class consumers. This paper argues that the consistent presence of neoliberal discourse signals an instructive entanglement with broader sociopolitical issues. Specifically, there are concerns as to how this discourse relates to what is thought …