Recreation, Parks and Tourism Administration Commons^™

Go Pick Me Out A Winner: Visitor Perceptions And Priorities Regarding Operational Attributes At U-Pick Farms In Western New York, Nicholas Pitas, Ya-Ling Chen

The Journal of Extension

This study seeks to identify visitor priorities for and perceptions of operational attributes at U-pick farms. Using a survey of farm visitors in the Rochester/Finger Lakes region, we applied importance-performance analysis to identify priorities, and the repositioning framework to create strategies for addressing them. Our results indicate that U-pick visitors generally perceive high levels of service quality, especially on attributes that they perceive as most important. Priorities for improvement include produce-related factors (price and availability of specific varieties) and visit logistics (information to plan a visit). Real, psychological, and associative repositioning strategies for Extension professionals and U-pick operators are discussed.

Outdoor Recreation Benefits In Urban Areas: An Importance-Performance Analysis Of Residents' Perception In Morgantown, West Virginia, Zachary D. Cox

Graduate Theses, Dissertations, and Problem Reports

Abstract

Outdoor Recreation Benefits in Urban Areas: An Importance-Performance Analysis of Residents’ Perception in Morgantown, West Virginia

Zachary Cox

Since the COVID-19 pandemic, participation in outdoor recreation has surged in primitive, rural, and even urban settings. Similarly, outdoor recreation studies that focus on residents have continually grown post-COVID-19. Through shared activities and a sense of community, residents have a strong voice in the decisions and improvements of their local environmental spaces. The purpose of this study is to assess the benefits of outdoor recreation among residents in the city of Morgantown, West Virginia. To identify these benefits and perceptions, researchers …