Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Recreation, Parks and Tourism Administration

Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams May 2021

Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams

Honors Theses

During the Covid-19 pandemic, people have had differing opinions about traveling and visiting popular destinations. This study analyzes why people decide to visit or not visit Disney World during the pandemic. To understand motivational factors affecting customers’ visit intention, a Qualtrics survey was administered through GroupMe, Disney Facebook fan pages, and MTurk. Questions applied the theory of planned behavior and additional constructs of perceived severity and perceived vulnerability to understand the reasons behind participants’ decision-making process to visit or not visit Disney World.

From the 553 responses analyzed, it was found that the most influential factors on Disney World visit …


Using Immersive Data Visualization To Highlight Changing Travel Patterns In Maine Due To Covid 19, Colleen Metcalf, Charlotte Aucoin Apr 2021

Using Immersive Data Visualization To Highlight Changing Travel Patterns In Maine Due To Covid 19, Colleen Metcalf, Charlotte Aucoin

Thinking Matters Symposium

The impacts of COVID 19 are of top concern to tourism policy makers and stakeholders across Maine, as tourism plays a vital role in the state’s economy. This project shows the value of the Storymap to present, in an accessible and visually appealing way, the continuing research on how volunteered geographic information from social media can track changes in tourist’s movement and spending in Maine. The metadata from Flickr photos was used to examine where visitors spent time in the summer of 2020, revealing new patterns of tourism activity due to Covid-19 travel restrictions. In addition, we incorporate the results …