Recreation, Parks and Tourism Administration Commons^™

Managing Risk Perception In Adventure Tourism Activities, Ann O'Connor

Theses

The Adventure Tourism Industry is a customer service industry where product development and presentation is propelled by the clients' needs and desires. The majority of people who participate in adventure tourism activities are novices and have no prior experience or relevant skills. It is this market of 'no skills required' which is the focus of the commercial adventure tourism industry. As there are inherent risks involved in all adventure activities, risk, risk perception and risk management are key skills for the Adventure Activity Provider and Guide. Risk however is multidimensional, made up of physical risk components and subjective risk components. …