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Analysis Of Touring Cyclists: Impacts, Needs And Opportunities For Montana, Norma P. Nickerson, Jake Jorgenson, Meredith Berry, Jane Kwenye
Analysis Of Touring Cyclists: Impacts, Needs And Opportunities For Montana, Norma P. Nickerson, Jake Jorgenson, Meredith Berry, Jane Kwenye
Institute for Tourism and Recreation Research Publications
The purpose of this study was to understand the niche market of touring cyclists and to examine the potential for cycle tourism in the state of Montana. Results indicate a strong potential for cycle tourism in the state of Montana. Multi-day cyclists are generally satisfied while in Montana, but improvements are needed. Touring cyclists fit directly in line with Montana’s geotourism marketing brand pillars.