Emergency and Disaster Management Commons^™

Visual Analysis Of Enterprise Network Public Opinion Events And Research On Crisis Public Relations Strategy：Taking The “Haitian Soy Sauce Incident”As An Example, Danlin Xie, Xisheng Hu, Weishu Yang

Journal of Scientific Information Research

[Purpose/significance]In the information age with decentralized discourse power, the channels for the public to publicly express their opinions and participate in topic discussions are increasing. The exchange and dissemination of online public opinion on low-ignition events will undoubtedly increase the heat of the event and bring greater pressure and challenges to corporate crisis public relations. [Method/process]Taking "Haitian soy sauce event" as an example, this paper discusses the stage of network public opinion dissemination of the event, uses ROST CM to carry out high-frequency word statistics and public sentiment tendency analysis, and uses Ucinet and Gephi to analyze the social network …