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2005

Commercialism

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Full-Text Articles in Education Policy

Uncovering The Coverings: The Use Of Corporate-Sponsored Textbook Covers In Furthering Uncritical Consumerism, Deron R. Boyles Jan 2005

Uncovering The Coverings: The Use Of Corporate-Sponsored Textbook Covers In Furthering Uncritical Consumerism, Deron R. Boyles

Educational Policy Studies Faculty Publications

In this article, I explore the various kinds of book covers that exist to see if a metanarrative can be discerned. I also wish to question the degree to which the various covers indicate, inscribe, or otherwise represent cultural values that might be problematic. In a basic and general sense, my intent is to investigate what symbols are actually represented on the dust jackets. What meanings do they foreclose or 'cover' over? What messages might they send? This article highlights and describes a series of textbook covers, from over one hundred that have been provided to me by various students, …