Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
Articles 1 - 2 of 2
Full-Text Articles in Transpersonal Psychology
Incorporating Emotions As Antecedents And Mediators In Theory Of Reasoned Action (Tra) Model, Mobin Ul-Haque, Sarwar M. Azhar, Manqoosh Ur-Rehman
Incorporating Emotions As Antecedents And Mediators In Theory Of Reasoned Action (Tra) Model, Mobin Ul-Haque, Sarwar M. Azhar, Manqoosh Ur-Rehman
Business Review
Theory of Reasoned Action (TRA) is widely used in different decision making situations. The TRA model measures behavioral intentions and predicts a certain behavior on the basis of these behavioral intentions. Literature has questioned the predictive ability of TRA model in terms of behavior prediction in a decision making situation as there are number of factors which may influence the decision making process. One of these factors is identified as “emotions” experienced during the decision making process. The paper makes an attempt to improve the TRA model by incorporating the emotions at two different points in the model i.e. emotions …
The Influence Of Children On Family Purchase Decisions: A Phenomenological Approach, Usman Majeed, Nadia S. Banoori
The Influence Of Children On Family Purchase Decisions: A Phenomenological Approach, Usman Majeed, Nadia S. Banoori
Business Review
This study was conducted to understand the influence of school-going children between seven to ten years of age on family’s buying decision-making in the area of North Nazimabad. A sample of three children was chosen to be interviewed and were asked a number of questions related to their influence on purchase. Later, their parents were interviewed to counter-check their perceptions about their children’s influence. The results showed that children did exert some influence on decisions, especially in cases where the product was for their own use. Another result was that the level of understanding of the children was high enough …