Theory and Philosophy Commons^™

Can Motivated Cognition Exacerbate A Bias?, Luis O. Camacho, Saera R. Khan

Creative Activity and Research Day - CARD

This study examined the relationship between the need for cognition and impression formation, particularly with common biases. Upon listening to a speaker with either a heavy Japanese or Los Angeles accent, participants rated the speaker on how well-informed they believed she appeared to be on the subject she spoke about and on intelligence. Despite the need for cognition, speakers with a Los Angeles accent were rated less favorably on intelligence, compared to Japanese accented speakers. However, the high need for cognition participants utilized a stereotype in impression formation, as their ratings for both speakers resonated with the speaker’s respective stereotype. …