Social Psychology Commons^™

The Impact Of Regulatory Fit On Confrontations Of Bias, Rayne Bozeman

Dissertations

Anti-Black racism remains a major problem in contemporary American life, with deleterious consequences for Blacks. White allies possess social power to change the status quo by confronting racism. Although confrontation reduces biased behavior and prejudiced attitudes, many people refrain from spontaneously confronting. Persuasive appeals may encourage ally confronting. When these appeals are strategically framed in a manner that matches people’s regulatory orientation, they are expected to experience a sense of fit, which makes them feel better about the tasks they are engaged in. Two studies tested whether experiencing regulatory fit would enhance the persuasiveness of a pro-confrontation message. Participants were …