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Articles 391 - 420 of 467

Full-Text Articles in Social Psychology

Cultural Similarities And Differences In The Conceptualization Of Emotion, Christie N. Scollon, William Tov Jan 2012

Cultural Similarities And Differences In The Conceptualization Of Emotion, Christie N. Scollon, William Tov

Research Collection School of Social Sciences

Research on emotional experiences across cultures is reviewed from a cultural psychological perspective. Psychometric approaches to evaluating the structure of emotions has consistently replicated two broad dimensions (positive and negative affect) in several countries. Nevertheless, there are cultural differences in other aspects of emotional experience such as the relation between positive and negative affect, the nature of specific emotions (e.g., pride and affection), and the types of emotions that are valued. Recent research on the cognitive organization of emotional experiences may provide additional insights and these methods await broader application in crosscultural research.


Going Beyond The Multicultural Experience-Creativity Link: The Mediating Role Of Emotions, Chi-Ying Cheng, Angela K. Y. Leung, Tsung-Yu Wu Dec 2011

Going Beyond The Multicultural Experience-Creativity Link: The Mediating Role Of Emotions, Chi-Ying Cheng, Angela K. Y. Leung, Tsung-Yu Wu

Research Collection School of Social Sciences

This research examines the mediating role of emotions implicated in the multicultural experience—creativity link. We propose that when individuals are dealing with apparent cultural contradictions upon encountering two cultures simultaneously, mentally juxtaposing dissonant cultural stimuli could lower positive affect or increase negative affect, which could in turn induce a deeper level of cognitive processing of cultural discrepancies and inspire creativity. Two studies compared dual cultural exposure versus single cultural exposure among bicultural Singaporeans (Study 1) and compared self-relevant (jointly presenting local and foreign cultures) versus self-irrelevant (jointly presenting foreign cultures only) dual cultural exposure among monocultural Taiwanese (Study 2). As …


Sex Differences In Cooperation: A Meta-Analytic Review Of Social Dilemmas, Daniel Balliet, Norman P. Li, Shane J. Macfarlan, Mark Van Vugt Nov 2011

Sex Differences In Cooperation: A Meta-Analytic Review Of Social Dilemmas, Daniel Balliet, Norman P. Li, Shane J. Macfarlan, Mark Van Vugt

Research Collection School of Social Sciences

Although it is commonly believed that women are kinder and more cooperative than men, there is conflicting evidence for this assertion. Current theories of sex differences in social behavior suggest that it may be useful to examine in what situations men and women are likely to differ in cooperation. Here, we derive predictions from both sociocultural and evolutionary perspectives on context-specific sex differences in cooperation, and we conduct a unique meta-analytic study of 272 effect sizes—sampled across 50 years of research—on social dilemmas to examine several potential moderators. The overall average effect size is not statistically different from zero (d …


The Effects Of Culture And Friendship On Rewarding Honesty And Punishing Deception, Cynthia S. Wang, Angela K.-Y. Leung, Michelle Ya Hui See, Xiang Yu Gao Nov 2011

The Effects Of Culture And Friendship On Rewarding Honesty And Punishing Deception, Cynthia S. Wang, Angela K.-Y. Leung, Michelle Ya Hui See, Xiang Yu Gao

Research Collection School of Social Sciences

The present research explores whether the type of relationship one holds with deceptive or honest actors influences cross-cultural differences in reward and punishment. Research suggests that Americans reward honest actors more than they punish deceptive perpetrators, whereas East Asians reward and punish equally (Wang & Leung, 2010). Our research suggests that the type of relationship with the actor matters for East Asians, but not for Americans. East Asians exhibit favoritism toward their friends by rewarding more than punishing them, but reward and punish equally when the actors are strangers (Experiment 1 and 2); Americans reward more than they punish regardless …


Relating Trait Self-Control And Forgiveness Within Prosocials And Proselfs: Compensatory Versus Synergistic Models, Daniel Balliet, Norman P. Li, Jeff Joireman Nov 2011

Relating Trait Self-Control And Forgiveness Within Prosocials And Proselfs: Compensatory Versus Synergistic Models, Daniel Balliet, Norman P. Li, Jeff Joireman

Research Collection School of Social Sciences

The present research tested 2 competing models specifying how 2 traits (concern with the well-being of others and self-control) interact to predict forgiveness. According to the compensatory model, forgiveness requires being high on either trait; according to the synergistic model, forgiveness requires being high on both traits. Two preliminary studies demonstrated the main effect of trait (Study 1a) and primed (Study 1b) self-control on forgiveness. Three primary studies consistently supported the compensatory model in predicting willingness to forgive a partner who behaves noncooperatively in a 2-alternative prisoner’s dilemma (Study 2), a continuous give-some dilemma (Study 3), and a 2-alternative maximizing …


Economic Inequality Is Linked To Biased Self-Perception, Steve Loughnan, Peter Kuppens, Juri Allik, Katalin Balazs, Soledad De Lemus, Kitty Dumont, Rafael Gargurevich, Istvan Hidegkuti, Bernhard Leidner, Jennifer Yuk-Yue Tong Oct 2011

Economic Inequality Is Linked To Biased Self-Perception, Steve Loughnan, Peter Kuppens, Juri Allik, Katalin Balazs, Soledad De Lemus, Kitty Dumont, Rafael Gargurevich, Istvan Hidegkuti, Bernhard Leidner, Jennifer Yuk-Yue Tong

Research Collection School of Social Sciences

People’s self-perception biases often lead them to see themselves as better than the average person (a phenomenon known as self-enhancement). This bias varies across cultures, and variations are typically explained using cultural variables, such as individualism versus collectivism. We propose that socioeconomic differences among societies—specifically, relative levels of economic inequality—play an important but unrecognized role in how people evaluate themselves. Evidence for self-enhancement was found in 15 diverse nations, but the magnitude of the bias varied. Greater self-enhancement was found in societies with more income inequality, and income inequality predicted cross-cultural differences in self-enhancement better than did individualism/ collectivism. These …


Mate-Selection And The Dark Triad: Facilitating A Short-Term Mating Strategy And Creating A Volatile Environment, Peter K. Jonason, Katherine A. Valentine, Norman P. Li, Carmelita L. Harbeson Oct 2011

Mate-Selection And The Dark Triad: Facilitating A Short-Term Mating Strategy And Creating A Volatile Environment, Peter K. Jonason, Katherine A. Valentine, Norman P. Li, Carmelita L. Harbeson

Research Collection School of Social Sciences

The current study (N = 242) seeks to establish the relationship between traits known collectively as the Dark Triad – narcissism, psychopathy, Machiavellianism – and mating standards and preferences. Using a budget-allocation task, we correlated scores on the Dark Triad traits with mate preferences for a long-term and short-term mate. Men scoring high on the Dark Triad may be more indiscriminate than most when selecting for short-term mates in order to widen their prospects. Furthermore, those high on the Dark Triad – psychopathy in particular – tend to select for mates based on self-interest, assortative mating, or a predilection for …


Positioning The Booty-Call Relationship On The Spectrum Of Relationships: Sexual But More Emotional Than One-Night Stands, Peter K. Jonason, Norman P. Li, Jessica Richardson Sep 2011

Positioning The Booty-Call Relationship On The Spectrum Of Relationships: Sexual But More Emotional Than One-Night Stands, Peter K. Jonason, Norman P. Li, Jessica Richardson

Research Collection School of Social Sciences

Most research on human sexuality has focused on long-term pairbonds and one-night stands. However, growing evidence suggests there are relationships that do not fit cleanly into either of those categories. One of these relationships is a ‘‘booty-call relationship.’’ The purpose of this study was to describe the sexual and emotional nature of booty-call relationships by (a) examining the types of emotional and sexual acts involved in booty-call relationships and (b) comparing the frequency of those acts in booty-call relationships to one-night stands and serious long-term relationships. In addition, the manner in which sociosexuality is associated with the commission of these …


Interview On Subjective Well-Being, David Chan Jul 2011

Interview On Subjective Well-Being, David Chan

Research Collection School of Social Sciences

No abstract provided.


The Incompatibility Of Materialism And The Desire For Children: Psychological Insights Into The Fertility Discrepancy Among Modern Countries, Norman P. Li, Lily Patel, Daniel Balliet, William Tov, Christie N. Scollon Jul 2011

The Incompatibility Of Materialism And The Desire For Children: Psychological Insights Into The Fertility Discrepancy Among Modern Countries, Norman P. Li, Lily Patel, Daniel Balliet, William Tov, Christie N. Scollon

Research Collection School of Social Sciences

We examined factors related to attitudes toward marriage and the importance of having children in both the US and Singapore. Path analysis indicated that life dissatisfaction leads to materialism, and both of these factors lead to favorable attitudes toward marriage, which leads to greater desire for children. Further analysis indicated this model"We examined factors related to attitudes toward marriage and the importance of having children in both the US and Singapore. Path analysis indicated that life dissatisfaction leads to materialism, and both of these factors lead to favorable attitudes toward marriage, which leads to greater desire for children. Further analysis …


Let’S Get Serious: Communicating Commitment In Romantic Relationship Formation, Joshua M. Ackerman, Vladas Griskevicius, Norman P. Li Jun 2011

Let’S Get Serious: Communicating Commitment In Romantic Relationship Formation, Joshua M. Ackerman, Vladas Griskevicius, Norman P. Li

Research Collection School of Social Sciences

Are men or women more likely to confess love first in romantic relationships? And how do men and women feel when their partners say “I love you”? An evolutionary– economics perspective contends that women and men incur different potential costs and gain different potential benefits from confessing love. Across 6 studies testing current and former romantic relationships, we found that although people think that women are the first to confess love and feel happier when they receive such confessions, it is actually men who confess love first and feel happier when receiving confessions. Consistent with predictions from our model, additional …


Touching A Teddy Bear Mitigates The Negative Effects Of Social Exclusion, Kenneth Tai, Xue Zheng, Jayanth Narayanan Apr 2011

Touching A Teddy Bear Mitigates The Negative Effects Of Social Exclusion, Kenneth Tai, Xue Zheng, Jayanth Narayanan

Research Collection Lee Kong Chian School Of Business

There is little empirical research to date that looks at how the deleterious effects of social exclusion can be mitigated. We examined how touching an inanimate object—a teddy bear—might impact the effect of social exclusion on prosocial behavior. Across two studies, we found that socially excluded individuals who touched a teddy bear acted more prosocially as compared to socially excluded individuals who just viewed the teddy bear from a distance. This effect was only observed for socially excluded participants and not for socially included (or control) participants. Overall, the findings suggest that touching a teddy bear mitigates the negative effects …


Within- And Between-Culture Variation: Individual Differences And The Cultural Logics Of Honor, Face, And Dignity Cultures, Angela K.-Y. Leung, Dov Cohen Mar 2011

Within- And Between-Culture Variation: Individual Differences And The Cultural Logics Of Honor, Face, And Dignity Cultures, Angela K.-Y. Leung, Dov Cohen

Research Collection School of Social Sciences

The CuPS (Culture × Person × Situation) approach attempts to jointly consider culture and individual differences, without treating either as noise and without reducing one to the other. Culture is important because it helps define psychological situations and create meaningful clusters of behavior according to particular logics. Individual differences are important because individuals vary in the extent to which they endorse or reject a culture's ideals. Further, because different cultures are organized by different logics, individual differences mean something different in each. Central to these studies are concepts of honor-related violence and individual worth as being inalienable versus socially conferred. …


Mate Preferences In The Us And Singapore: A Cross-Cultural Test Of The Mate Preference Priority Model, Norman P. Li, Katherine A. Valentine, Lily Patel Jan 2011

Mate Preferences In The Us And Singapore: A Cross-Cultural Test Of The Mate Preference Priority Model, Norman P. Li, Katherine A. Valentine, Lily Patel

Research Collection School of Social Sciences

Sex differences have been found in mate preferences across several decades. Especially for long-term partners, men tend to value physical attractiveness and women tend to value social status. However, the sexes both value various other traits even more highly. Such findings thus diminish the importance of the sex differences and challenge the theoretical importance that evolutionary psychologists place on physical attractiveness and social status. Using a budget allocation methodology to examine mate preferences in both the US and Singapore, we found not only the usual sex differences, but also evidence that men prioritize physical attractiveness and women prioritize social status …


Universal Biases In Self-Perception: Better And More Human Than Average, Steve Loughnan, Bernhard Leidner, Guy Doron, Nick Haslam, Yoshihisa Kashima, Jennifer Tong, Victoria Yeung Dec 2010

Universal Biases In Self-Perception: Better And More Human Than Average, Steve Loughnan, Bernhard Leidner, Guy Doron, Nick Haslam, Yoshihisa Kashima, Jennifer Tong, Victoria Yeung

Research Collection School of Social Sciences

There is a well-established tendency for people to see themselves as better than average (self-enhancement), although the universality of this phenomenon is contested. Much less well-known is the tendency for people to see themselves as more human than average (self-humanizing). We examined these biases in six diverse nations: Australia, Germany, Israel, Japan, Singapore, and the USA. Both biases were found in all nations. The self-humanizing effect was obtained independent of self-enhancement, and was stronger than self-enhancement in two nations (Germany and Japan). Self-humanizing was not specific to Western or English-speaking cultures and its magnitude was less cross-culturally variable than self-enhancement. …


The Cultural Dynamics Of Rewarding Honesty And Punishing Deception, Cynthia S. Wang, Angela K. Y. Leung Nov 2010

The Cultural Dynamics Of Rewarding Honesty And Punishing Deception, Cynthia S. Wang, Angela K. Y. Leung

Research Collection School of Social Sciences

Recent research suggests that individuals reward honesty more than they punish deception. Five experiments showed that different patterns of rewards and punishments emerge for North American and East Asian cultures. Experiment 1 demonstrated that Americans rewarded more than they punished, whereas East Asians rewarded and punished in equivalent amounts. Experiments 2 and 3 revealed that these divergent patterns by culture could be explained by greater social mobility experienced by Americans. Experiments 4 and 5 examined how certain consequences of social mobility, approach—avoidance behavioral motivations and trust and felt obligation, can lead to disparate reward and punishment decisions within the two …


How Does Facebook Browsing Affect Self-Awareness And Social Well-Being: The Role Of Narcissism, Lin Qiu, Han Lin, Angela K. Y. Leung Nov 2010

How Does Facebook Browsing Affect Self-Awareness And Social Well-Being: The Role Of Narcissism, Lin Qiu, Han Lin, Angela K. Y. Leung

Research Collection School of Social Sciences

Social networking sites such as Facebook have become extremely popular recently. In this research, we studied how Facebook browsing affects self-awareness and social well-being. Our results show that after Facebook browsing, individuals high in narcissism raised their public self-awareness while those low in narcissism reduced their public self-awareness. We also found that individuals low in narcissism perceived their friends' lives to be better than their own and consequently experienced negative social well-being and emotion. However, this effect did not occur for individuals high in narcissism.


The Effect Of Group Attitude Diversity And Attitude Strength On Subsequent Cooperation, Ming-Hong Tsai, Margaret Shih Jun 2010

The Effect Of Group Attitude Diversity And Attitude Strength On Subsequent Cooperation, Ming-Hong Tsai, Margaret Shih

Research Collection School of Social Sciences

Groups often have members who hold opposing opinions on specific issues. The presence of undecided people within a group may promote cooperation among group members who hold opposing views on an issue under consideration. The study examined the joint effects of group attitude diversity (i.e. mixed attitude diversity vs. polarized attitude diversity) and one’s strength of attitude on the cooperation. In groups considering a controversial issue with no undecided group members (i.e. polarized attitude diversity), people with strong attitudes were less likely than those with weak attitudes to cooperate with group members who held opposing views. However, the above differences …


Understanding The Psychological Motives Behind Microblogging, Lin Qiu, Angela K. Y. Leung, Jun Hao Ho, Qi Min Yeung, Kevin Joseph Francis, Pei Fen Chua Jun 2010

Understanding The Psychological Motives Behind Microblogging, Lin Qiu, Angela K. Y. Leung, Jun Hao Ho, Qi Min Yeung, Kevin Joseph Francis, Pei Fen Chua

Research Collection School of Social Sciences

This research aims to understand the psychological motives behind microblogging. We conducted two studies to investigate if social exclusion and existential anxiety would lead to a high tendency to microblog. Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.


Who Is James Bond? The Dark Triad As An Agentic Social Style, Peter K. Jonason, Norman P. Li, Emily A. Teicher Jun 2010

Who Is James Bond? The Dark Triad As An Agentic Social Style, Peter K. Jonason, Norman P. Li, Emily A. Teicher

Research Collection School of Social Sciences

If the Dark Triad are costly traits for individuals to have and individuals are predisposed to avoid interacting with selfish individuals, how do those who have those traits extract resources from their environment? We contend that a specific set of personality traits will enable individuals to do so. We showed that those who are disagreeable, extraverted, open, and have high self-esteem along with low levels of neuroticism and conscientiousness score high on the Dark Triad (Study 1: N = 216). Additionally, having a more individualistic and competitive approach to others and not a strongly altruistic orientation will also help those …


New Well-Being Measures: Short Scales To Assess Flourishing And Positive And Negative Feelings, Ed Diener, Derrick Wirtz, William Tov, Chu Kim-Prieto, Dong-Won Choi, Shigehiro Oishi, Robert Biswas-Diener Jun 2010

New Well-Being Measures: Short Scales To Assess Flourishing And Positive And Negative Feelings, Ed Diener, Derrick Wirtz, William Tov, Chu Kim-Prieto, Dong-Won Choi, Shigehiro Oishi, Robert Biswas-Diener

Research Collection School of Social Sciences

Measures of well-being were created to assess psychological flourishing and feelings—positive feelings, negative feelings, and the difference between the two. The scales were evaluated in a sample of 689 college students from six locations. The Flourishing Scale is a brief 8-item summary measure of the respondent’s self-perceived success in important areas such as relationships, self-esteem, purpose, and optimism. The scale provides a single psychological well-being score. The measure has good psychometric properties, and is strongly associated with other psychological well-being scales. The Scale of Positive and Negative Experience produces a score for positive feelings (6 items), a score for negative …


The Attractive Female Body Weight And Female Body Dissatisfaction In 26 Countries Across 10 World Regions: Results Of The International Body Project I, Viren Swami, David A. Frederick, Toivo Aavik, Lidia Alcalay, Juri Allik, Donna Anderson, Norman P. Li Mar 2010

The Attractive Female Body Weight And Female Body Dissatisfaction In 26 Countries Across 10 World Regions: Results Of The International Body Project I, Viren Swami, David A. Frederick, Toivo Aavik, Lidia Alcalay, Juri Allik, Donna Anderson, Norman P. Li

Research Collection School of Social Sciences

This study reports results from the first International Body Project (IBP-I), which surveyed 7,434 individuals in 10 major world regions about body weight ideals and body dissatisfaction. Participants completed the female Contour Drawing Figure Rating Scale (CDFRS) and self-reported their exposure to Western and local media. Results indicated there were significant cross-regional differences in the ideal female figure and body dissatisfaction, but effect sizes were small across high-socioeconomic-status (SES) sites. Within cultures, heavier bodies were preferred in low-SES sites compared to high-SES sites in Malaysia and South Africa (ds = 1.94-2.49) but not in Austria. Participant age, body mass index …


The Costs And Benefits Of The Dark Triad: Implications For Mate Poaching And Mate Retention Tactics, Peter K. Jonason, Norman P. Li, David M. Buss Mar 2010

The Costs And Benefits Of The Dark Triad: Implications For Mate Poaching And Mate Retention Tactics, Peter K. Jonason, Norman P. Li, David M. Buss

Research Collection School of Social Sciences

The Dark Triad – narcissism, Machiavellianism, and psychopathy – have traditionally been considered to be undesirable traits. However, emerging work suggest that not only may there be a positive side to possessing these traits but they may also serve important adaptive functions, even if the strategies associated with them are viewed as socially undesirable. In an online survey (N = 336), we investigated the costs and benefits of the Dark Triad within the domain of mating psychology. The social style and lower order personality traits of the Dark Triad traits facilitated increased mateships in the form of poaching mates from …


Conscientiousness And Forgivingness: A Meta-Analysis, Daniel Balliet Feb 2010

Conscientiousness And Forgivingness: A Meta-Analysis, Daniel Balliet

Research Collection School of Social Sciences

Research examining the relationship between the Big Five traits and forgivingness has focused primarily on the traits agreeableness and neuroticism. To date, there are mixed findings on the relationship between conscientiousness and forgivingness. This paper presents research and theory that predicts a positive relationship between conscientiousness and forgivingness, and in order to examine this hypothesis, conducts a quantitative review of 15 studies (n = 2285) reporting this relationship. This analysis results in a small positive effect size (r = .17). Implications and directions for future research are discussed.


Intrasexual Competition And Eating Restriction In Heterosexual And Homosexual Individuals, Norman P. Li, April R. Smith, Vladas Griskevicius, Margaret J. Cason, Angela Bryan Jan 2010

Intrasexual Competition And Eating Restriction In Heterosexual And Homosexual Individuals, Norman P. Li, April R. Smith, Vladas Griskevicius, Margaret J. Cason, Angela Bryan

Research Collection School of Social Sciences

Restrictive eating attitudes and behaviors have been hypothesized to be related to processes of intrasexual competition. According to this perspective, within-sex competition for status serves the adaptive purpose of attracting mates. As such, status competition salience may lead to concerns of mating desirability. For heterosexual women and gay men, such concerns revolve around appearing youthful and, thus, thinner. Following this logic, we examined how exposure to high-status and competitive (but not thin or highly attractive) same-sex individuals would influence body image and eating attitudes in heterosexual and in gay/lesbian individuals. Results indicated that for heterosexuals, intrasexual competition cues led to …


Culture, Psyche, And Body Make Each Other Up, Dov Cohen, Angela K. Y. Leung, Hans Ijzerman Dec 2009

Culture, Psyche, And Body Make Each Other Up, Dov Cohen, Angela K. Y. Leung, Hans Ijzerman

Research Collection School of Social Sciences

The commentaries make important points, including ones about the purposeful uses of embodiment effects. Research examining such effects needs to look at how such effects play themselves out in people's everyday lives. Research might usefully integrate work on embodiment with work on attribution and work in other disciplines concerned with body–psyche connections (e.g., research on somaticizing versus “psychologizing” illnesses and hypercognizing versus hypocognizing emotions). Such work may help us understand the way positive and negative feedback loops operate as culture, psyche, and body make each other up.


Well-Being On Planet Earth, Ed Diener, William Tov Dec 2009

Well-Being On Planet Earth, Ed Diener, William Tov

Research Collection School of Social Sciences

The Gallup World Poll allows a look at how humanity is flourishing, based on the answers of survey respondents sampled from across the globe. Several conclusions are clear. First, how people are doing depends enormously on the society in which they live, and nations vary from doing very well to extremely poorly. In terms of subjective well-being, nations vary greatly, in both judgments of overall life and in positive and negative emotions. The best predictors of global life judgments were income and ownership of modern conveniences, whereas the best predictors of emotions were social factors such as the control of …


The Hard Embodiment Of Culture, Dov Cohen, Angela K. Y. Leung Dec 2009

The Hard Embodiment Of Culture, Dov Cohen, Angela K. Y. Leung

Research Collection School of Social Sciences

The way humans move and comport their bodies is one way they (literally) carry their culture. In pre-wired embodiments, body comportment triggers basic, evolutionarily prepared affective and cognitive reactions that subsequently prime more complex representations. Culture suffuses this process, because (1) cultural artifacts, affordances, and practices make certain body comportments more likely, (2) cultural practices, rituals, schemas, and rules promote the learning of an otherwise underspecified connection between a given body comportment and a particular basic reaction, and (3) cultural meaning systems elaborate basic affective and cognitive reactions into more complex representations. These points are illustrated with three experiments that …


Culture As Common Sense: Perceived Consensus Versus Personal Beliefs As Mechanisms Of Cultural Influence, Xi Zou, Kim-Pong Tam, Michael W. Morris, Sau-Lai Lee, Ivy Yee-Man Lau, Chi-Yue Chiu Oct 2009

Culture As Common Sense: Perceived Consensus Versus Personal Beliefs As Mechanisms Of Cultural Influence, Xi Zou, Kim-Pong Tam, Michael W. Morris, Sau-Lai Lee, Ivy Yee-Man Lau, Chi-Yue Chiu

Research Collection School of Social Sciences

The authors propose that culture affects people through their perceptions of what is consensually believed. Whereas past research has examined whether cultural differences in social judgment are mediated by differences in individuals’ personal values and beliefs, this article investigates whether they are mediated by differences in individuals’ perceptions of the views of people around them. The authors propose that individuals who perceive that traditional views are culturally consensual (e.g., Chinese participants who believe that most of their fellows hold collectivistic values) will themselves behave and think in culturally typical ways. Four studies of previously well-established cultural differences found that cultural …


Deep Rationality: The Evolutionary Economics Of Decision Making, Douglas T. Kenrick, Vladas Griskevicius, Jill M. Sundie, Norman P. Li, Jessica Yexin Li, Steven L. Neuberg Oct 2009

Deep Rationality: The Evolutionary Economics Of Decision Making, Douglas T. Kenrick, Vladas Griskevicius, Jill M. Sundie, Norman P. Li, Jessica Yexin Li, Steven L. Neuberg

Research Collection School of Social Sciences

What is a “rational” decision? Economists traditionally viewed rationality as maximizing expected satisfaction. This view has been useful in modeling basic microeconomic concepts, but falls short in accounting for many everyday human decisions. It leaves unanswered why some things reliably make people more satisfied than others, and why people frequently act to make others happy at a cost to themselves. Drawing on an evolutionary perspective, we propose that people make decisions according to a set of principles that may not appear to make sense at the superficial level, but that demonstrate rationality at a deeper evolutionary level. By this, we …