Social Psychology Commons^™

Sikap Dan Persepsi Masyarakat Terhadap Risalah Periklanan, Marziana Muhamad

Student Works (2000-2009)

Laporan penyelidikan ini membincangkan satu kajian di Seksyen 8, Shah Alam, Selangor Darul Ehsan tentang "Sikap dan Persepsi Masyarakat Terhadap Risalah Periklanan". Kajian ini dipilih kerana penyelidik merupakan salah seorang daripada penduduk yang menetap di Seksyen 8, Shah Alam dan daripada pemerhatian, didapati terlalu banyak risalah telah diedarkan ke dalam peti surat kediaman penduduk. Tujuan utama kajian ialah untuk mengetahui sikap dan persepsi penduduk terhadap risalah yang diedarkan kepada mereka. Di samping itu, kajian ini juga bertujuan untuk melihat kedudukan risalah mengikut pandangan dan penilaian para penduduk yang telah terdedah kepada pelbagai jenis dan bentuk iklan elektronik dan cetak. Hasil …

Thinness In Women: The Impact Of Female Body Weight On Relationship Satisfaction And Commitment, Wendy Walter Campbell

All-Inclusive List of Electronic Theses and Dissertations

The current study represents an investigation of the impact of weight change on romantic relationships, and the hypothesized gender difference in the importance assigned to a partner's weight. Participants were 221 undergraduate students (148 women and 73 men) from a medium sized Midwestern University. Participants were randomly assigned to one of three conditions in which their weight in a photo image was increased, decreased or left unchanged. Upon inspecting the image, participants were asked to complete measures of relationship satisfaction and commitment (including among others, items from the Dyadic Adjustment Scale [DAS]), the Kansas Marital Satisfaction Scale [KMSS], as well …

Cyberpsychology And Virtual Reality: Is An Update Necessary, Ibpp Editor

International Bulletin of Political Psychology

This article explores the notion that something called "human nature" may be changing in an era of significant information technology developments.

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

Propaganda And Persuasion By Garth S Jowett And Victoria O’Donnell, New Delhi: Sage Publications, 1999., M A Venkataramana

IIMB Management Review

Propaganda and Persuasion promises to be of interest to anyone who has encountered propaganda of some kind and who would like to know more about the ways in which it could shape the social setting around us. The promise, after all, comes from authors who have been studying communication in depth for over a decade. (Jowett is Professor of Communication at the University of Houston, and Joint Advisory Editor of the Cambridge History of Mass Communication; O’Donnell is Professor of Communication at Montana State University, Bozeman. Both have published widely and are sought-after consultants.)

Trends. Sending Messages: The Fate Of Slobodan Milosevic, Ibpp Editor

International Bulletin of Political Psychology

As President Vojislav Kostunica continues to attempt to consolidate his political power throughout Yugoslavia, controversy still rages as to the fate of the former president, Slobodan Milosevic. Of special interest is whether he should be forced to stand trial at The Hague as an indicted war criminal.

This article discusses arguments for and against Milosevic standing trial.

Trends. No More Rogue Nations And The Power Of Words: A Coup For Ibpp?, Ibpp Editor

International Bulletin of Political Psychology

This article discusses the possible consequences of the choice of political language regarding "rogue nations," and "states of concern."

Social Skill Training Effects On The Interpersonal Distance And Touch Recognition Abilities Of Second Grade Children, Thomas E. Redden

Theses, Dissertations and Capstones

The effects of training on interpersonal distance and touch recognition abilities among 46 second grade children was evaluated. The children were involved in two, 45 minute training sessions each week for three weeks. Training effects were measured using the Emory Dyssemia Index-Brief Form (EDI-b). The teachers rated the children with the distance and touch subtest ofthe EDI-b. Pre-test and Post-test measures were obtained. A one way analysis of variance was used to analyze the data. Alpha was set at .05. There was no significant difference between the experimental and control groups prior to training. There was a significant difference between …

In Search Of An Operational Definition Of Social Creativity, Constance J. O'Brien

Critical and Creative Thinking Capstones Collection

Having argued for the existence of social creativity as observed in daily life, I will proceed in chapters two through four with a selective review of the psychological literature on social cognition, empathy, and social intelligence to determine whether any of these concepts can adequately account for the behavior cited. I will proceed to identify the connections between these concepts and creativity. Examining the concepts, their relationships to each other, and the degree to which any of these concepts alone can account for imaginative social problem solving will demonstrate the need for a new [...]

Toward A Behavioral Analysis Of Attentiveness As A Style Of Communication, Ray Alan Coker

Dissertations and Theses

Attentiveness, a variable of communication, primarily serves a stylistic function in the communicative process by providing behavioral evidence that an individual is actively involved in message reception. Past research suggests that while both verbal and nonverbal behaviors signal attentiveness, nonverbal cues are more closely associated with this construct. Among the many nonverbal behaviors of individuals in interactions, postural positions have been deemed highly indicative of attentiveness. At present however, most of the empirical evidence attesting to this notion has been established through the use of self-report measures. As a result of the felt need by this author to improve upon …

Effects Of Distance And Sex On Verbal Productivity And Anxiety, Peter Lindsay Rogers

Masters Theses

The present study was designed to determine whether physical distance between male and female interviewees and a female interviewer affected verbal productivity and anxiety level when interviewees discussed academic, social, and personal topics. The interview was conceptualized as an information-gathering interview. Crucial variables in such interviews are client participation and information flow. Client verbal productivity appears to be directly related to these variables, and was used as one dependent variable to measure the impact of distance on interviewee verbal behavior. A self-report measure of anxiety, the Fear Thermometer was used as a second dependent variable.

The experimental distances used in …

Predictive Correlates Of Adoption Behavior In A Social Context: A Multiple Discriminant Analysis, Robert Brady

Masters Theses & Specialist Projects

Working from a communication theory paradigm and from previous literature, the purpose of this study was to empirically examine significant receiver correlates which predict adoption behavior of Sigma Nu Fraternity on three campuses. Drawing from past research, the present study utilized a unique combination of social and communication variables as predictors of fraternity membership. A stepwise multiple discriminant analysis using five factors derived from the thirteen independent variables yielded a highly significant three factor discriminant function (p < .001) which explained 46.65 percent of the common variance in adoption/non-adoption behavior of Sigma Nu. The significant factors were labeled peer group behavior, parental economic support, and social attitudes. Based on intuitive interpretation features of the data, the researcher suspects that adopters are more socially oriented, have a wider variety o: friends, are less dependent on parental economic support, and exhibit higher scores on measures such as self-esteem, liberalism, conservatism, and the need for identification with groups.

A Study Into The Effects Of Knowledge Of Peer Group Evaluation Upon Self-Concept Change, Janice Marie Beyer

Masters Theses

No abstract provided.

Trauma And The Use Of Formal And Informal Resources In The Deaf Population: Perspectives From Mental Health Service Providers, Stephanie W. Cawthon, Bentley W. Fink, Paige Johnson, Sarah Schoffstall, Erica Wendel

JADARA

Using grounded theory analysis, the current study identifies the perspectives of therapists and counselors regarding the nature of informal and formal resources supporting the treatment of deaf individuals with trauma. Nineteen counselors and therapists were interviewed, and accessibility, formal support, informal networks, and gaps in resources were identified as salient themes. Subsequent analysis identified concerns with confidentiality as a strong theme. This study emphasizes the need for counselors and therapists to become mindful of utilizing resources to support the treatment of trauma while being concerned with confidentiality.