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Pilot Study Of A Brief Wechat Intervention In China To Increase Students’ Willingness To Assist A Flushing Student To Reduce Alcohol Use, Fan Zhang, Lok-Wa Yuen, Lanyan Ding, Ian M. Newman, Duane F. Shell
Pilot Study Of A Brief Wechat Intervention In China To Increase Students’ Willingness To Assist A Flushing Student To Reduce Alcohol Use, Fan Zhang, Lok-Wa Yuen, Lanyan Ding, Ian M. Newman, Duane F. Shell
Department of Educational Psychology: Faculty Publications
Objectives: This pilot study tested the effectiveness of a brief alcohol-related intervention delivered by the social media app WeChat to teach about ethanol-induced facial flushing and increase the willingness of students who see another student flushing to suggest that he or she should reduce or stop drinking. In the context of Chinese drinking culture, it is sometimes socially difficult to refuse a drink, even when experiencing physical discomfort, such as flushing. Methods: Classrooms of students in a medical university in China were randomly assigned to the intervention or control group. Students in the intervention group were invited to view 3 …