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A Behavioral Economic Demand Analysis Of Media Multitasking In The College Classroom: A Cluster Analysis, Masahiro Toyama, Yusuke Hayashi
A Behavioral Economic Demand Analysis Of Media Multitasking In The College Classroom: A Cluster Analysis, Masahiro Toyama, Yusuke Hayashi
Psychology Faculty Research
Media multitasking has brought concerns (e.g., lower productivity and performance) in multiple settings including college classrooms. The present study examined the behavior of texting in the classroom (TIC) by applying the behavioral economic demand theory while taking college students’ different attitudes and behaviors of TIC into consideration. Undergraduate students (109 females and 73 males for valid data, whose average age was 19.4 [SD = 2.5]) completed questionnaires on demographic characteristics, TIC-related attitude and behavior, and a demand task with a hypothetical scenario, which aimed to quantify the value of social rewards from text messaging with demand intensity (i.e., excessiveness) …