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Personality and Social Contexts Commons

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Industrial and Organizational Psychology

2016

Tailored email intervention

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Prudence And Persistence: Personality In Student Retention, Logan J. Michels Jan 2016

Prudence And Persistence: Personality In Student Retention, Logan J. Michels

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Student retention is a concern for many higher education institutions and there are many techniques that can be used to increase student retention. Previous research has used student personality data to customize interventions aimed at increasing student success and retention. In this study, prudence levels of incoming students was assessed, and a customized email intervention was designed and administered to students with students having low prudence levels. A variety of outcome measures were used to assess the usefulness of the intervention, including GPA, academic and behavioral citations, and use of campus resources. Results indicate that prudence levels are positively related …