Using Consumer Personality To Direct The Creation Of More Effective Advertisements, Connor Keith

Selected Honors Theses

Advertising is one of the most pervasive forces in business and culture today. All advertisers are seeking ways to be more effective in order to reach consumers better. One of the ways they can do this is by targeting certain personality types in their advertisements. This thesis seeks to find the differences in responses to advertisements from consumers with different personality types. A survey is used in conjunction with a personality test to study if consumers are most influenced by advertisements targeted toward their personalities. Suggestions are given for how to create and distribute advertisements to be most effective for …

Innovative And Introverted: How Introverts Function In The Creative Workplace, Rose Needle

Senior Theses

Open office plans have become the dominant style for creative workplaces, designed to encourage constant collaboration and proximity. Little research assesses the validity of that conventional practice, or the impact of open environments on creativity, productivity or employee satisfaction for introverts, who require time alone for highest functioning. Though the “Extrovert Ideal” permeates these industries, nearly 50% of the general population is introverted—and introverted traits correlate positively with creativity. This thesis includes a survey of 143 people working in creative industries, assessing perceptions of productivity and satisfaction along with personality type. A majority of respondents yearned for solitude to complete …

An Indentured Servant: The Impact Of Green Card Waiting Time On The Life Of Highly Skilled Indian Immigrants In The United States Of America, Pooja B. Vijayakumar, Christopher J. L. Cunningham

Industrial and Organizational Psychology Translational Research and Working Papers

Highlighting the archaic immigration system in the United States of America (US), the present study demonstrates for the first time the impact of green card waiting time on the work and family life of Indian immigrants living in the US. Our present findings show that 93.4% of our participants are very concerned about the estimated green card waiting time in the US. We find 70% of the total participants are seriously thinking at the present time about emigrating to a more visa-friendly country. Also, 30% of the participants have already applied for permanent residency in a visa friendly country and …

An Insight To Project Manager Personality Traits Improving Team Project Outcomes, Thomas G. Henkel, Gordon Haley, Debra T. Bourdeau, James Marion

Publications

Individual personality assessments tools have a strong following among Fortune 100 companies.[1] Besides being used for hiring purposes, individual personality assessment tools give project managers insight into personality and aspirations, as well as how they process and organize information, make decisions, and interact with team members and other stakeholders. The aim of this research study was to explore what personality traits project managers need to lead a project team effectively. To accomplish this, we employed the Big Five Personality® and the 1/11 Myers-Briggs (MBTI®) personality assessments to identify favorable personality traits and characteristics when managing projects.

Examining The Utility Of The Hexaco-Pi-R For Predicting Positive And Negative Indicators Of Police Officer Performance, Angela Marie Ripley

Walden Dissertations and Doctoral Studies

Identifying behaviors that are either counterproductive work behaviors (CWBs) or organizational citizenship behaviors (OCBs) may assist law enforcement agencies in selecting and aligning police officers for the various roles asked of them. The 6 dimensions of personality are not currently being used in law enforcement agencies to predict overall job performance of police officers. The purpose of this quantitative study was to examine the extent to which the 6 personality dimensions as measured by the HEXACO Personality Inventory Revised (HEXACO-PI-R) predicted overall indicators (OCB and CWB) of police officer job performance. A sample of 51 police officers from a variety …

The Short Dark Triad And Giving To Nonprofits, Austin N. Prewett, Charles Elliott, Paul A. Story

The Kennesaw Journal of Undergraduate Research

The present study examines whether “demonstrable utility,” the belief that giving provides immediate or future tangible benefits (Sargeant, Ford, & West, 2006) significantly correlates to the adverse personality traits Machiavellianism and narcissism as they are defined in the Short Dark Triad (Paulhus & Williams, 2002). Two-hundred and twelve participants were gathered from Kennesaw State University to participate in a 20-minute online survey. While other factors were tested, attention was placed on demonstrable utility. Simple linear regression models were used to determine the relationship between demonstrable utility, Machiavellianism, and narcissism. A post-hoc Sobel’s mediation test was used to establish the different …

Come Together: Inclusive Leadership And Public Relations Education, Heather Paige Preston

Antioch University Dissertations & Theses

Multiple voices from educational and professional arenas have called for change in the way in which public relations undergraduates are prepared to navigate complex communication challenges in the 21st century. Some scholars have advanced leadership as a way to address this change, identifying the undergraduate public relations curriculum as the ideal place to introduce future practitioners to leadership as a way to better prepare them to initiate and participate in positive social change in complex contexts. However, scholars have neither made in-depth connections with leadership theory and practice, nor provided a framework for designing a curriculum for incorporating leadership into …

Impact Of Agreeableness On Virtual Team Performance Through Team Identification And Shared Mental Models, Alexandria Brown

Graduate Research Theses & Dissertations

Virtual teams help organizations efficiently utilize their employees for a task without the requirement of co-location. The literature on team performance suggests that teamwork is integral to a team’s success; however, in virtual teams this is often a challenge. Certain personality characteristics on virtual teams may be particularly important to the development of effective teamwork. An under-investigated factor is the role agreeableness in virtual team processes and how it affects the overall team performance. The main research question of this study is how the degree of agreeableness on a virtual team affects the overall team performance through predicted associations with …

Evaluating The Effects Of Counterterrorism Strategies On Insurgency In Nigeria, Bowie Sonnie Bowei

Walden Dissertations and Doctoral Studies

With the evolving problems of terrorism in Nigeria and the formation of numerous new terrorist groups, insurgency in Nigeria has escalated, making it one of the most terrorized countries in sub-Saharan Africa. This study looked critically at the effects of the strategies applied in the attempt to fight terrorism and how these strategies have affected insurgency in Nigeria. The background of the study gives an insight on the evolution of terrorist groups in Nigeria, their mode of operation, effects on citizens and the Nigerian economy, as well as the operations of counterterrorist agencies. The qualitative research method was used for …

Servant Leadership Characteristics And Empathic Care: Developing A Culture Of Empathy In The Healthcare Setting, Mark Anthony Martin

Antioch University Dissertations & Theses

The purpose of this study was to assess the degree to which servant leadership characteristics are exhibited in medical group practices, and the degree to which servant leadership characteristics correlated with measures of empathic care. This study featured an explanatory mixed methods research design embedded in appreciative inquiry. A total of 189 mid-level practitioners consisting of nurse practitioners, physician assistants, and practice mangers responded to a 32-item scale survey that featured a six-point Likert scale to measure servant leadership items and a 10-point continuous scale to assess measures of empathic care. The servant leadership items were based on the seven …

The Relationship Between Mindfulness And Leadership: How Mindfulness Practices Affect Leadership Practices, James Van Auken

Antioch University Dissertations & Theses

The aim of this study was to explore and understand the relationship between mindfulness practices and actual leadership practices. This qualitative study utilized narrative inquiry with phenomenological interviewing techniques to explore selective leaders who use mindfulness practices, and see how they used mindfulness in their leadership practice. Sixteen in-depth interviews were conducted and thematic analysis was utilized. Eleven themes were identified with multiple sub- and sub-sub-themes, including: “Personal, Internal Mindfulness Practice,” “Being Mindful Toward Self,” “Being Present with Others,” “Being Present with a Group,” “Mindful Shift of Focus/Attention,” “Emotional Intelligence,” “Buffering of Reactivity,” “Resilience and Recovery,” “Alignment,” “Improved Job Performance,” …

Hexaco Personality Predicts Counterproductive Work Behavior And Organizational Citizenship Behavior In Low-Stakes And Job Applicant Contexts, Jeromy Anglim, Filip Lievens, Lisa Everton, Sharon L. Grant, Andrew Marty

Research Collection Lee Kong Chian School Of Business

This study examined the degree to which the predictive validity of personality declines in job applicant settings. Participants completed the 200-item HEXACO Personality Inventory-Revised, either as part of confidential research (347 non-applicants) or an actual job application (260 job applicants). Approximately 18-months later, participants completed a confidential survey measuring organizational citizenship behavior (OCB) and counterproductive work behavior (CWB). There was evidence for a small drop in predictive validity among job applicants, however honesty-humility, extraversion, agreeableness, and conscientiousness predicted lower levels of CWB and higher levels of OCB in both job applicants and non -applicants. The study also informs the use …

Prosocial Implicit Trait Policies Underlie Performance On Different Situational Judgment Tests With Interpersonal Content, Stephan J. Motowidlo, Filip Lievens, Kamalika Ghosh

Research Collection Lee Kong Chian School Of Business

This study tests the hypothesis that situational judgment tests (SJTs) with interpersonal content reflect implicit beliefs about the utility of prosocial action for job effectiveness and that agreeable people are more likely to believe that prosocial action is effective. Two hundred ninety-four undergraduates completed four different SJTs with interpersonal content and a measure of Agreeableness. Results show that the effectiveness of response options in these SJTs is positively correlated with the level of prosociality they express and that because of their prosocial elements, scores on different SJTs are correlated with one another and with Agreeableness. These results shed light on …

Running On Empty: Measuring Psychological Dependence In Close Relationships Lacking Satisfaction, Kenneth Tan, Ximenab. Arriaga, Christopher R. Agnew

Research Collection School of Social Sciences

Commitment has often been used to examine why individuals unjustifiably persist in relationships that are lacking in or devoid of satisfaction. However, the practicality of using commitment to examine these situations has been questioned because of its substantial association with satisfaction. Across three studies, we created a measure of nonvoluntary dependence and investigated the validity and reliability of the Nonvoluntary Dependence Scale from an investment model perspective. Exploratory and confirmatory factor analyses revealed evidence of a single factor and reliability analyses revealed good internal reliability for the measure. The new measure also evidenced desirable convergent and discriminant validity with respect …

Impact Of Spousal Work Restrictions And Number Of Dependents On Expatriates’ Work Life And Overall Life Satisfaction, Pooja B. Vijayakumar, Christopher J. L. Cunningham

Industrial and Organizational Psychology Translational Research and Working Papers

Purpose Our understanding of the challenges and the broader role of spouses of expatriates is extremely limited. The purpose of the study was to examine the impact of spousal work restrictions and number of dependents on expatriates’ work life and overall life satisfaction using qualitative and quantitative analyses Design Data were collected from 416 Indian informational technology professionals working in USA. Hypothesized conditional process models were analyzed using the PROCESS tools. Findings Spousal work restrictions and number of dependents created complications in personal life of expatriates, which interfered with their work life resulting in lower overall life satisfaction. We identified …

A Field Study: Managers’ Work Behavioral Styles, Thomas G. Henkel

Publications

Over the years, personality assessment tests have allowed employers and managers to discover the personal types regarding strengths and weaknesses of their employees and themselves. This includes how they process and organize information, make decisions, and interact with team members and other stakeholders (PMBOK, 2017). The present research study explored the applicable work behavioral styles of experienced managers attending an advanced leadership educational program. Seven hundred and fifty-three experienced managers agreed to reveal their results, and descriptive statistics were conducted to determine their behavioral work styles. The results may provide a better understanding of managers’ behavioral work styles, which characterize …

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Workplace Bullying, Emotional Abuse, And Harassment In Fire Departments, John C. Griffith, Donna Roberts

Publications

Firefighters are heroes who save lives and protect property. They are highly revered in societies all around the world and perform under the most stressful of conditions. Drawing on literature from the United States (USA), this chapter reviews the culture, demographics and changing mission of the fire service as a backdrop to workplace harassment and bullying issues. The fire service has unique organizational dynamics that can lead to harassment and bullying and, at the same time, are the critical reasons for working to eliminate intentional and unintentional unfair treatment of women and minorities. Recent literature and studies show that the …

Assessing Personality Dynamics In Personnel Selection, Joanna Sosnowska, Joeri Hofmans, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Recently, there have been repeated calls in the literature for an integrative approach to personality, in which both between- and within-person fluctuations are simultaneously considered. Although the integrative approach to personality offers a compelling extension of the traditional trait approach, one of the major challenges is its applicability in applied settings. In the present chapter, we address this challenge for the domain of personnel selection, showing that an integrative approach to personality assessment in selection settings is possible through careful consideration of available theories and selection methods. By explaining and delineating how existing concepts can be used and how existing …

Assessing The Validity Of Emotional Intelligence Measures, Christopher T. H. Miners, Stéphane Cote, Filip Lievens

Research Collection Lee Kong Chian School Of Business

We describe an approach that enables a more complete evaluation of the validity of emotional intelligence measures. We argue that a source of evidence for validity is often overlooked by researchers and test developers, namely, evidence based on response processes. This evidence can be obtained through (a) a definition of the ability, (b) a description of the mental processes that operate when a person uses the ability, (c) the development of a theory of response behaviour that links variation in the construct with variation on the responses to the items of a measure, and (d) a test of the theory …

Decision Making: Do People With Dark Triad Traits Utilize Advice?, Elizabeth D. Mcnamara, Alexander T. Jackson, Aneeqa T. Thiele, Stacey M. Stremic, Satoris S. Howes Dr., Michael Hein, Mark C. Frame

River Cities Industrial and Organizational Psychology Conference

This research study seeks to gain a better understanding of the effects of the dark triad (narcissism, Machiavellianism, psychopathy) on advice taking. This research examined whether or not the dark triad traits result in working professionals being more or less likely to accept advice when making a decision. Past research has shown that outcomes are generally more favorable when the person who is making the decision takes the advice of another person into consideration. Despite this fact, I hypothesized that people with higher narcissistic or psychopathic traits will not accept advice when making a decision. Additionally, I hypothesized that Machiavellians …

Future Directions In Personality, Occupational And Medical Selection: Myths, Misunderstandings, Measurement, And Suggestions, Eamonn Ferguson, Filip Lievens

Research Collection Lee Kong Chian School Of Business

This paper has two objectives: (1) presenting recent advances in personality theory whereby personality traits are conceptualized within a framework that focuses on the dynamic interactions of behaviour, biology, context, and states, and (2) discussing the implications of these developments for measurement and medical selection. We start by presenting evidence that traits are no longer regarded as stable deterministic predictors of behaviour. Instead, traits are found to change across generations, the life span, and in response to environmental contingencies. Thus, there is an urgent need to explore how traits change as function of medical education. Second, drawing on recent theory …

Analysis Of How Companies Should Prepare To Recruit And Manage Generation Z, Corey Pires

Honors Projects in Management

No abstract provided.

Being While Doing: An Inductive Model Of Mindfulness At Work, Christopher Lyddy, Darren J. Good

School of Business Faculty Publications

Mindfulness at work has drawn growing interest as empirical evidence increasingly supports its positive workplace impacts. Yet theory also suggests that mindfulness is a cognitive mode of “Being” that may be incompatible with the cognitive mode of “Doing” that undergirds workplace functioning. Therefore, mindfulness at work has been theorized as “being while doing,” but little is known regarding how people experience these two modes in combination, nor the influences or outcomes of this interaction. Drawing on a sample of 39 semi-structured interviews, this study explores how professionals experience being mindful at work. The relationship between Being and Doing modes demonstrated …

Blue The Bee Learns To Be Happy, Connie Reimers-Hild, Deborah J. Weitzenkamp, Connie Reimers-Hild, Kim Wellsandt

Kimmel Education and Research Center: Faculty and Staff Publications

Do you sometimes feel sad or blue and don't know what to do? If so, this book was written just for you!

Join Blue the Bee as she travels through Happy Orchard meeting her friends (Flutter, Buzz, Bonita and Ernie) to learn the 7 Happiness Habits. When happiness is a habit, it comes without thinking. You can choose how to spend your day and use your time. You choose how to live your life and what is on your mind.

Each page was designed to enjoy at any age. People can become pollinators of happiness in any life stage!

This …

Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University

Perspectives@SMU

Makers of luxury goods can charge even more if they play down their famous labels

The Sociodemographic Indicators Of Travel Insurance Fraud: Motivations, Emotions, And Behaviours, Gonzalo Díaz-Meneses

Irish Business Journal

This work centres on the study of travel insurance fraud, with the aim of identifying the psychographic and behavioural responses involved in claiming an insurance policy through simulating injury or loss. To be specific, five types of motivation (fun, compensation, revenge, profitability, and family interest), nine types of emotion (love, surprise, disgust, anger, shame, sadness, trust, fear, and pride), and three types of behaviour (without personal damages, at destination, and with personal damages) have been found to be related to travel insurance fraud. In order to facilitate the detection of dishonest claims, the relationship between these psychographic, as well as …

The Role Of Psychological Capital And The Areas Of Worklife Model In Predicting Job Burnout, Sylwia K. Oles

Online Theses and Dissertations

Job burnout is a widely spread global phenomenon that has been linked to negative work outcomes. Various factors can either contribute to or hinder job burnout development. Previous research established the role of the six areas of worklife model as well as psychological capital on job burnout. However, the relationship among these variables has not been clearly defined. The purpose of the present study was to attempt to understand predictors of job burnout in order to reduce its occurrence. Data was collected with a sample of college students. Four areas of worklife (workload, control, reward, and values) as well as …

Team Member Selection Strategies, Robert Carl Stewart

Walden Dissertations and Doctoral Studies

Business teams have been losing millions of dollars every year in cost and schedule over-runs from incomplete or failed projects. The purpose of this single case study was to explore the strategies that business managers use to determine team fit when selecting employees for assignment to cross-functional project teams. The participants for this study were 3 senior management personnel and a 6-member employee focus group, all from midsized, nonprofit organizations located within 200 miles of the tri-state region of Delaware, Maryland, and Virginia. The conceptual framework for this study was Werbel and Gilliland's theory of person-group fit, McCrae's and John's …

Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson Emba, Jimmy Johnson

Southwestern Business Administration Teaching Conference

Today's students are learning at unprecedented speeds. There are a pockets of learners who may be isolated/silent sufferers who face tremendous socioeconomic challenges while seeking higher education. Providing cloud-based technology solutions to strengthen support services and family learning engagement through a series of student family portals will provide the support needed to make student learning opportunities family-based projects or community-based projects successful in graduation completion rates and job placement opportunities.