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Multicultural Psychology Commons

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Scripps Senior Theses

Awareness Campaigns

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Full-Text Articles in Multicultural Psychology

#Mentalhealthmatters: Mental Health Awareness Campaigns In Media And Its Effectiveness On Stigma Reduction In Third Culture Kids, Airi Sugihara Jan 2022

#Mentalhealthmatters: Mental Health Awareness Campaigns In Media And Its Effectiveness On Stigma Reduction In Third Culture Kids, Airi Sugihara

Scripps Senior Theses

The recent amplified attention towards mental health and overall wellbeing has been accelerated by awareness campaigns in media, which are culturally and regionally tailored to encourage efficacy and positive attitude changes. Some of these mental health awareness campaigns are disseminated on the social media platform Instagram, which is contradictory to Instagram’s corporate lack of acknowledgement towards its addictiveness and negative impacts on user mental health. The aesthetic and influencer culture surrounding social media empowers its systemic problems, which is exacerbated by modern society’s media dependency. Within its discriminatory and oppressive algorithm, mental health awareness campaigns created by Instagram represent corporate …