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Multicultural Psychology Commons

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Full-Text Articles in Multicultural Psychology

Self-Construal Influence On Individual Choice Does Culture Shape Our Choices?, Marrie Shirzada May 2018

Self-Construal Influence On Individual Choice Does Culture Shape Our Choices?, Marrie Shirzada

Gettysburg Social Sciences Review

Previous research has shown that cultural values and individual preferences for uniqueness and conformity influence one another, and that a theme of uniqueness is prevalent within North American culture and a theme of conformity is prevalent within East Asian culture. The goal of the present research was to examine the causal role of self-construal by investigating whether priming participants with either independent or interdependent self-construal could lead to differences in choice patterns that mirror themes of uniqueness and conformity that is traditionally found between East Asian and North American cultures. It was hypothesized that participants primed with independent self-construal will …


Gettysburg Social Sciences Review Spring 2018 May 2018

Gettysburg Social Sciences Review Spring 2018

Gettysburg Social Sciences Review

No abstract provided.