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Industrial and Organizational Psychology Commons™
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Full-Text Articles in Industrial and Organizational Psychology
The Effectiveness Of Gain- Versus Loss-Framed Advertisements To Minimize Hazardous Drinking Among University Students: A Test Of Regulatory Fit, Barlas Gunay
Electronic Thesis and Dissertation Repository
University binge drinking is a concern. Traditionally, social norms marketing campaigns have been employed. Regulatory focus theory – based on the premise that behavior is driven either by the motivation to maximize gains (promotion) or to minimize losses (prevention) – offers an alternative approach to crafting persuasive appeals in this population. This study investigated the effectiveness of gain-framed versus loss-framed advertisements in lowering drinking intentions in a university sample. It further explored whether the effects were moderated by regulatory focus – primed and dispositional – and trait reactance. Online surveys were completed by 208 Introductory Psychology students (51.7% female, mean …
The Relationship Between Workplace Absenteeism And Alcohol Use: A Day-To-Day Examination, Susan Kay Mcfarlin
The Relationship Between Workplace Absenteeism And Alcohol Use: A Day-To-Day Examination, Susan Kay Mcfarlin
Psychology Theses & Dissertations
This investigation examined the conditional day-to-day relationship between alcohol use and workplace absenteeism among participants (N = 302) employed full-time in one of three large companies located in the northeastern U.S. Semi-structured interviews were used to gather information from employees on their daily use of alcohol and other drugs during a 1-month period. Employees' absenteeism and work injury data during the same target time period were gathered from personnel files residing in the companies' human resources departments. The presence of a current alcohol use disorder also was determined. The following primary hypotheses were tested: (a) there would be a …