Experimental Analysis of Behavior Commons^™

Color Me, Please: How Color-Emotion Pairs Affect Our Perceptions, Russell T. Rogers

Honors College Theses

Color-emotion pairings are part of everyday experience, and they develop in early childhood. Emotional experiences are typically much stronger when emotional stimuli (e.g., pictures or videos) are paired with sensory stimuli (e.g., sights or sounds). Since the presence of these sensory stimuli seems to heighten the emotional experience of emotion-evoking visual stimuli, it should be the case that such pairings will allow the manipulation of color-emotion pairings through the presence of a color (a visual stimulus) during an emotional situation (such as watching a video). In this study (N = 44), we paired both a positive and negative video …