Experimental Analysis of Behavior Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Effects Of Genre Tag Complexity On Popular Music Perception And Enjoyment, Lauren Shepherd

Graduate Theses and Dissertations

The popular online streaming platform Spotify added over 1400 genre tags in the last two years. Despite that numerous artists and composition competitions claim to seek projects that “transcend the traditional notion of genre,” the industry has only added more complex and mystifying genre labels. This dichotomy between artists and industry ignores the effects these labels have on consumers. Do more complex genre tags enhance the listening experience for the average consumer by providing additional information about what they are about to hear? The current research seeks to examine the effects of the granularity of genre tags on popular music …

Performing Arts And Performance Anxiety, Jacklyn Sue Bascomb

Theses, Dissertations and Capstones

Background: Performing arts are a broad view of a range of human activities that occur in front of an audience with the attempt to express human experience and emotion. Performing artists consist of dancers, instrumental musicians, vocal musicians, and drama/comedy or theater/actors. Actors and instrumental musicians participate in tremendous training to provide the emotional story they deliver. Multiple factors contribute to mental and physical stress experienced by a performer. Performance anxiety results from a performer’s fear of an adverse reaction or evaluation of their performance. Performance anxiety can be debilitating with negative effects on a performer’s performance, career, and health. …

Why Musical Groove Makes Us Move: An Electroencephalographic Investigation, Samantha Reina O'Connell

UNLV Theses, Dissertations, Professional Papers, and Capstones

Moving to the groove of the music is a phenomenal and universal human behavior. Common characteristics to most dance music include a salient beat, rhythmic complexity, and a dynamic musical structure. What is unknown, however, is why music has the power to promote physical movement. Musical rhythm and motor processing are tightly linked activating brain areas important for motor preparation and execution. While studies demonstrate that the motor system is active during beat processing, it is still unclear how musical groove, a beat-influenced quality to music that makes us want to move, can engage these motor areas. Here, I performed …

Performance Anxiety And The Benefits Of Proper Breathing For Singing, Kate Zecher

Undergraduate Theses

The intent of this thesis is to help those with Music Performance Anxiety, or anxiety in general, better understand their anxiety and its causes. They can then use this knowledge to reduce or control their symptoms in order to improve their performance, whether on a stage or in a classroom. One of the main symptoms of Music Performance Anxiety is constriction of the chest. It is one of the most debilitating symptoms to singers as it causes shortness of breath. Therefore, focusing on anxiety in relation to breathing will most benefit those with Music Performance Anxiety. In addition, learning about …

Musical Missteps: The Severity Of The Sophomore Slump In The Music Industry, Shane M. Zackery

Scripps Senior Theses

This study looks at alternative models of follow-up album success in order to determine if there is a relationship between the decrease in Metascore ratings (assigned by Metacritic.com) between the first and second album for a musician or band and the 1) music genre or 2) the number of years between the first and second album release. The results support the dominant thought, which suggests that neither belonging to a certain genre of music nor waiting more or less time to drop the second album makes an artist more susceptible to the Sophomore Slump. This finding is important because it …

Music And Auditory Transportation: An Investigation Of The Music Experience, Gail Leizerovici

Electronic Thesis and Dissertation Repository

To date, music has been primarily investigated as an atmospheric component of retail environments, or as a manipulable variable to assess consumer behaviour responses. However, across disciplines, listening to music has been shown to foster group membership, decrease anxiety, improve mood, and induce strong physical reactions such as thrills and chills. My dissertation research looks at closing this gap by investigating how music can offer more to its consumer than is currently understood. Using a mixed-method approach, I first explore the phenomenon of experiencing a favourite song. Following that, I experimentally investigate: 1) how and whether different modes of music …

The Role Of Music-Specific Representations When Processing Speech: Using A Musical Illusion To Elucidate Domain-Specific And -General Processes, Christina M. Vanden Bosch Der Nederlanden

UNLV Theses, Dissertations, Professional Papers, and Capstones

When listening to music and language sounds, it is unclear whether adults recruit domain-specific or domain-general mechanisms to make sense of incoming sounds. Unique acoustic characteristics such as a greater reliance on rapid temporal transitions in speech relative to song may introduce misleading interpretations concerning shared and overlapping processes in the brain. By using a stimulus that is both ecologically valid and can be perceived as speech or song depending on context, the contribution of low- and high-level mechanisms may be teased apart. The stimuli employed in all experiments are auditory illusions from speech to song reported by Deutsch et …

Possible Factors Influencing Music Preference, Isabella M. Pinto

Psychology ETDs

The purpose of this study is to determine factors influencing musical preference. The most important factor related to preference for classical music is thought by some to be the cultural background of the listener. According to Lazersfeld, "there is probably no question so sensitive to socialize differences as listening to serious music." This is consistent with the opinion of musicians and music critics who state that discriminating musical taste is a result of frequent listening to good music.