Experimental Analysis of Behavior Commons^™

Effectiveness Of Affective Based Intervention Depending On Personal Relevance To A Conspiracy Belief, Mallory Macdonald

Psychological Science Undergraduate Honors Theses

With the increase in conspiracy theory beliefs, there is a need for intervention techniques. Do some intervention techniques work better when taking into account the personal relevance a person has towards a topic? One hundred and sixty undergraduate students first read an article that introduced the conspiracy theory and established personal relevance. To manipulate personal relevance, participants were told that a new vaccine mandate would be put into place either July 2023 or July 2031. Then, they considered an article that worked to intervene the conspiracy belief. Participants either read an article that was focused on affective or cognitive intervention …