Experimental Analysis of Behavior Commons^™

The Impact Of First-Person Perspective Text And Images On Drivers’ Comprehension, Learning Judgments, Attitudes, And Intentions Related To Safe Road-Sharing Behaviors, Alexandra Bryson Proaps

Psychology Theses & Dissertations

Drivers and cyclists lack an alignment of road sharing knowledge, attitudes, and expectations, resulting in unnecessary fatalities. Educational countermeasures need to present information that captures drivers’ interest by being personally relevant, facilitate elaboration and synthesis of new information with existing knowledge, and change attitudes, intentions, and behavior. Well-documented health-related communication methods were employed to determine their effectiveness in a transportation domain. Health countermeasure designers use first-person perspective to improve narrative instruction outcomes, based on the Elaboration Likelihood Model (ELM; Petty & Cacioppo, 1986). Exploring narrative perspective-taking as a design tool requires the integration of multiple disciplines.

Our design case stems …