Experimental Analysis of Behavior Commons^™

Food Porn & A Snack: Investigating The Effect Of Mindset On A Taste Test, Kingshuk Mazumdar

Honors Theses

The hot/cool system framework represents a dichotomy within cognitive functioning that moderates the exertion of self-control. While the cool system can be described as a cognitive and emotionally stable construct that serves as the center for self-regulation and control, the hot system forms the basis for emotionality, passion, and impulsivity. Research evidence suggests that attentional priming towards hot or cool cognitions may have a direct and measureable influence on behavior in a variety of social psychological domains. The present study investigated the effect of attentional priming towards hot or cool systems on snack food consumption in 142 college students. Participants …