Experimental Analysis of Behavior Commons^™

Effects Of Licensed And Unlicensed Negation On The Activation Of Negated Concepts, Kevin Autry

Graduate Theses and Dissertations

Research on the activation of negated concepts has demonstrated situations in which negated concepts are less active than non-negated concepts (e.g., MacDonald & Just, 1989) as well as situations where negated and non-negated concepts are equally active (e.g., Autry & Levine, 2012, in press). Based on the pragmatic inference hypothesis (Levine & Hagaman, 2008), the present experiments tested the hypothesis that the activation level of negated concepts is a function of the context in which they occur. In two experiments, the activation level of target concepts was measured following licensing or non-licensing contexts using lexical decision and reading times. Although …