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Experimental Analysis of Behavior Commons

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Effects Of Genre Tag Complexity On Popular Music Perception And Enjoyment, Lauren Shepherd May 2019

Effects Of Genre Tag Complexity On Popular Music Perception And Enjoyment, Lauren Shepherd

Graduate Theses and Dissertations

The popular online streaming platform Spotify added over 1400 genre tags in the last two years. Despite that numerous artists and composition competitions claim to seek projects that “transcend the traditional notion of genre,” the industry has only added more complex and mystifying genre labels. This dichotomy between artists and industry ignores the effects these labels have on consumers. Do more complex genre tags enhance the listening experience for the average consumer by providing additional information about what they are about to hear? The current research seeks to examine the effects of the granularity of genre tags on popular music …


How Musical Oddballs Warp Psychological Time, Rhimmon Simchy-Gross May 2016

How Musical Oddballs Warp Psychological Time, Rhimmon Simchy-Gross

Graduate Theses and Dissertations

Oddballs—low-probability, attention-capturing expectancy violations—are judged as longer than non-oddballs, but are temporal intervals that contain oddballs judged as longer than those that do not? In 2 experiments, we tested competing model predictions using a novel and covert measure of subjective duration—musical imagery reproduction. Participants verbally estimated and reproduced with musical imagery repeated, coherent, or incoherent familiar or unfamiliar chord sequences (3.5 s, 7 s, or 12 s) that either did or did not contain dynamic auditory oddballs. Participants verbally estimated repeated chord sequences that contained oddballs as shorter than those that did not, but reproduced with musical imagery incoherent chord …


Congruent And Incongruent Effects Of Ethnic Music On Ethnic Menu Item Selection, Ryan David Muniz Dec 2013

Congruent And Incongruent Effects Of Ethnic Music On Ethnic Menu Item Selection, Ryan David Muniz

Graduate Theses and Dissertations

This study investigated what impact ethnic music had on ethnic menu item selection. College students were randomly divided into three groups and listened to one randomly assigned sound treatment in sensory booths. Three hundred and five participants completed the questionnaire with measures of expected price value and willingness to pay value. One of the groups listened to an Italian folk music, the second group listened to a Thai folk music, and the third group listened to a restaurant background noise in order to examine if the music will impact each participant menu items selection and perceived price values. The result …