Experimental Analysis of Behavior Commons^™

The Effects Of Descriptive And Injunctive Peer Norms On Young Adult Alcohol Use, Samantha Paige Detore

Honors Capstone Projects - All

Descriptive peer norms refer to one’s perception of their peer’s alcohol use, while injunctive peer norms refer to one’s perception of their peer’s approval of alcohol use. Current literature has found that both norms are positively associated with alcohol use among young adults, but it remains unknown whether one norm has a greater influence on alcohol use than the other. The purpose of the current study was to explore this gap in the literature and examine the relative influence of both descriptive and injunctive norms on alcohol consumption. One hundred Caucasian, moderate-heavy drinking young adults completed a baseline questionnaire assessing …