Experimental Analysis of Behavior Commons^™

Uncovering The Mimicry Of Online Review Breadth And Depth And Its Subsequent Effect On Consumer Responses, Andrea Pelaez Martinez

Dissertations, Theses, and Capstone Projects

Word-of-mouth (WOM) in marketing occurs when consumers discuss a company's product or service or any consumption experience with their friends, family, and others with whom they have any relationship. With the advent of social media, this phenomenon has expanded rapidly into virtual environments where consumer conversation is enabled through chats, forums, social media posts, and online reviews. In response to this rapid growth of online WOM, academics and practitioners have focused their interest on this phenomenon and its implications on consumers, firms, and society. So far, the evidence of the critical role that online WOM plays in helping consumers make …

Witnessing Eyewitness Coercion And Familiarity Affects Defense Attorneys’ Evaluations Of Trial Prospects, Jason Carty

Student Theses

Abstract

The current study is designed to determine whether two case factors affect criminal defense attorneys’ plea decision-making: witness coercion and witness familiarity with the defendant. A sample of 133 criminal defense attorneys (123 after attention checks) reviewed a mock case vignette and a witness interview which varies on two dimensions: coerciveness (coercive, non-coercive) and witness relationship to the defendant (friend, stranger). Attorneys reported their impressions of the case and indicated their recommended minimum and maximum length of negotiated plea agreements, how likely their client was to be convicted at trial, how coercive they thought the mock interview was, and …