Experimental Analysis of Behavior Commons^™

Revisiting The Picture-Superiority Effect In Symbolic Comparisons: Do Pictures Provide Privileged Access?, Paul Amrhein, Mark Mcdaniel, Paula Waddill

Department of Psychology Faculty Scholarship and Creative Works

In 4 experiments, symbolic comparisons were investigated to test semantic-memory retrieval accounts espousing processing advantages for the picture over word stimuli. In Experiment 1, participants judged pairs of animal names or pictures by responding to questions probing concrete or abstract attributes (texture or size, ferocity or intelligence). Per pair, attributes were salient or nonsalient concerning their prerated relevance to animals being compared. Distance (near or far) between attribute magnitudes was also varied. Pictures did not significantly speed responding relative to words across all other variables. Advantages were found for far attribute magnitudes (i.e., the distance effect) and salient attributes. The …