Experimental Analysis of Behavior Commons^™

A Behavioral Confirmation And Reduction Of The Natural Versus Synthetic Drug Bias, Brian P. Meier, Amanda J. Dillard, Eric S. Osorio, Courtney M. Lappas

Psychology Faculty Publications

Research reveals a biased preference for natural versus synthetic drugs; however, this research is based upon self-report and has not examined ways to reduce the bias. We examined these issues in five studies involving 1,125 participants. In a Pilot Study (N = 110), participants rated the term natural to be more positive than the term synthetic, which reveals a default natural-is-better belief. In Studies 1 (N = 109) and 2 (N = 100), after a supposed personality study, participants were offered a thank you “gift” of a natural or synthetic pain reliever. Approximately 86% (Study 1) and 93% (Study 2) …