Experimental Analysis of Behavior Commons^™

Exposure To Televised Alcohol Ads And Subsequent Adolescent Alcohol Use, Alan W. Stacy, Jennifer Zogg, Jennifer Unger, Clyde W. Dent

CGU Faculty Publications and Research

Objective: To assess the impact of televised alcohol commercials on adolescents, alcohol use. Methods: Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. Results: A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%}, wine/liquor use (34%}, and 3-drlnk episodes (26%} in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer. Conclusions: Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption …