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Full-Text Articles in Experimental Analysis of Behavior
Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts
Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts
Atlantic Marketing Journal
Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising …
Editorial Comment: Agb Welcomes Stimulus Press, Llc, Jeffrey N. Weatherly
Editorial Comment: Agb Welcomes Stimulus Press, Llc, Jeffrey N. Weatherly
Analysis of Gambling Behavior
No abstract provided.
Human Behavior During Spaceflight - Evidence From An Analog Environment, Kenny M. Arnaldi, Guy Smith, Jennifer E. Thropp
Human Behavior During Spaceflight - Evidence From An Analog Environment, Kenny M. Arnaldi, Guy Smith, Jennifer E. Thropp
Journal of Aviation/Aerospace Education & Research
Spaceflight offers a multitude of stressors to humans living and working in space, originating from the external space environment and the life-support system. Future space participants may be ordinary people with different medical and psychosocial backgrounds who may not receive the intense spaceflight preparation of astronauts. Consequently, during a mission, a space participant’s mood and behavior could differ from a trained astronaut. This study was an exploratory research project that used an artificial habitat to replicate an orbital environment and the activities performed by humans in space. The study evaluated whether the type of environment affects mood and temperament. Two …