Cognitive Psychology Commons^™

Behavioral Economics Y Políticas Públicas: Algunos Problemas Y Sus Soluciones / Behavioral Economics And Public Policies: Some Problems And Their Solutions [En Español], Daniel A. Monroy

Daniel A Monroy C

Abstract

The main target of this paper is to show a behavioral economics approach to –some– public policies from a descriptive and a normative point of view. To meet the target, (i) the paper summarizes two cognitive biases: the status quo bias and the endowment effect, and then shows how these biases could affect the effectiveness of public policies in some relevant contexts: the availability of human organs for transplantation; people's bad eating habits; and environmental resources management. In addition, (ii) the paper suggests some strategies (nudges) about how behavioral economics could inform policy maker to design or to improve …

Psicología Cognitiva De Las Marcas Y Confusión Desleal. Aportes Para La Represión De La Competencia Desleal, Alejandro Castro

Alejandro Castro

Se realiza un breve análisis al papel que juega la psicología cognitiva aplicada a la investigación de marcas y su papel en la verificación de supuestos de represión de la competencia desleal. En conclusión, se propone integrar conceptos desde la psicología y el marketing para el análisis fáctico de supuestos ilícitos como confusión e inclusive aplicarlos para otros ámbitos como es el caso de dilución.

How Do Gamblers Maintain And Illusion Of Control?, Elizabeth Cowley, Donnel A. Briley, Colin Farrell

Donnel A Briley

Gamblers' enduring illusions of control (IOC) may be one reason why they continue to gamble in the face of sustained losses. If gamblers persist in the belief that they have special skills, knowledge and other advantages when gambling, they may be able to convince themselves it is worth doing again. Maintaining an IOC requires selective attention of the illusion supporting moments during the construction of an evaluation of a gambling session.Objective: Test the hypothesis that selected moments, specifically the moment of the highest win and the last moment of the gaming session, explain the retrospective evaluation of the session for …